Communicate With Your Customers
Communicate the value of Lexile measures to your customers with these communication resources!
- Key Messages to use in your marketing.
- Fact Sheets to share with educators and parents.
- Checklist for Your Launch including templates with sample language for your outreach.
» For logo files and additional information, visit the Partner & Media Kit.
» To submit your marketing collateral for review of proper implementation of our Branding Guidelines, email branding@lexile.com.
Key Messages
Communicate to your customers about Lexile measures with these key messages.
Click here to access key messages.
Below are key messages for students, parents and educators that help explain the advantages of the Lexile measures that you are now offering.
- Lexile measures support students of all ages and backgrounds to grow in their reading ability by matching them with reading materials at their unique ability level – both today and as their reading abilities progress.
- Lexile measures are valid and the universal standard for reading measurement. Hundreds of independent studies over the past 35 years have confirmed the Lexile Framework as a trusted, scientific means of measuring students’ reading comprehension for English and Spanish text.
- Lexile measures offer teachers, parents and students a way to communicate about where the student is on the developmental path of learning to read and preparing for college and careers.
- Lexile measures offer a more precise description of a student’s reading comprehension than can be determined by grade level or age.
- Over 35 million students from across the globe receive Lexile measures based on their reading comprehension.
- More than 100 million books, articles and websites have Lexile text measures.
Fact Sheets & Resources
We offer fact sheets and resources for educators and parents about Lexile measures and how to use them.
Click here to access these resources.
Checklist of Your Launch
Access Templates for Communicating Your Lexile Offerings
✔ Add information about Lexile text measures on your website.
Click here to access templates for website content.
Templates for Website Pop-up or Informational Web Page
ABOUT LEXILE MEASURES TEMPLATE (59 words)
What Is a Lexile Text Measure?
A Lexile text measure is a measure of the text complexity for a book or piece of text. The Lexile scale measures both reading comprehension ability for students and text difficulty for books. When a student’s Lexile reading measure matches the Lexile measure of a text, they can comprehend a text without frustration.
ABOUT LEXILE MEASURES TEMPLATE (88 words)
What Is a Lexile Text Measure?
A Lexile text measure is a measure of the text complexity for a book or piece of text. The Lexile scale measures both reading comprehension ability for students and text difficulty for books. When a student’s Lexile reading measure matches the Lexile measure of a text, they can comprehend the text without frustration. More than 100 million books, articles and websites have Lexile text measures. Over 35 million students across the globe receive Lexile measures based on their reading comprehension assessment results.
ABOUT LEXILE MEASURES TEMPLATE (126 words)
What Is a Lexile Text Measure?
A Lexile text measure is a measure of the text complexity for a book or piece of text. The Lexile scale measures both reading comprehension ability for students and text difficulty for books. When a student’s Lexile reading measure matches the Lexile measure of a text, they can comprehend the text without frustration. More than 100 million books, articles and websites have Lexile text measures. Over 35 million students across the globe receive Lexile measures based on their reading comprehension assessment results.
Free Resources
Educators, parents and students can access free, web-based tools to help find appropriately challenging learning materials, including the popular Lexile® Find a Book search tool at hub.lexile.com/fab. To find out more about Lexile measures, visit Lexile.com.
ABOUT LEXILE MEASURES TEMPLATE (330 words)
What Is a Lexile Text Measure?
A Lexile text measure is a measure of the text complexity for a book or piece of text. A book or text passage gets a Lexile text measure when it’s analyzed by the Lexile creators, MetaMetrics®. The Lexile scale measures both reading comprehension ability for students and text difficulty for books.
The idea behind the Lexile® Framework for Reading is simple: If we know how well a student can read and how hard a specific book is to comprehend, we can predict how well that student will likely understand that book. For example, the first Harry Potter book measures 880L, so its Lexile text measure is 880L. If a student receives an 880L on a reading test, their Lexile reading measure is 880L. A book with a Lexile text measure of 880L is on target for a student with a Lexile reading measure of 880L.
When the Shoe Fits
You know your shoe size. But imagine how frustrating it would be to try to buy shoes if you couldn’t find out what size they were. The same goes for reading scores. A student scored a “4” in reading, for example – what would that mean? How would that student find materials to match a “4”?
That’s what makes the Lexile Framework for Reading different from other reading scales. It comes to life when you match a student’s Lexile reading measure with a Lexile text measure. The Lexile scale is like a thermometer from below 0L for beginner readers to above 2000L. The Lexile reading measure is shown as a number with an “L” after it – 880L indicates an 880 Lexile measure. Matching a Lexile text measure to a student’s Lexile reading measure creates a “targeted” reading experience where the student faces some challenge with the text, but not enough to get frustrated. This is the best way to grow as a reader – with text that’s not too hard but not too easy.
✔ Announce to the media that you offer Lexile text measures using this press release template.
Click here to access a template for your press releases.
Template for Press Release
[CONTACT NAME]
[PHONE]
[EMAIL]
[COMPANY NAME]’s Now Provides Lexile Text Measures
New feature supports individualized learning using recognized metrics to measure text complexity
[INSERT LOCATION] [INSERT DATELINE]-[INSERT COMPANY NAME] announced today that it has partnered with MetaMetrics®, developer of the widely adopted Lexile® Framework for Reading, to include Lexile® text measures for their publications. [COMPANY] will now start using Lexile text measures to help match readers with on-target texts.
[MORE DETAILED INFORMATION ON WHY YOUR COMPANY IMPLEMENTED THE FRAMEWORK AND DETAILS OF YOUR GOALS, IF APPLICABLE]
[INSERT QUOTE FROM COMPANY]
Lexile measures help educators, parents and students find just-right books for readers.
[INSERT QUOTE FROM METAMETRICS]
The Lexile Framework places both the student and the text on the same scale to help match students with reading resources at each student’s ability level. By having Lexile measures on their score reports, students can find appropriately challenging learning materials using free, web-based tools such as the popular Lexile® Find a Book search tool at hub.lexile.com/fab.
[INSERT INFORMATION ABOUT YOUR COMPANY]
About MetaMetrics
MetaMetrics is an award-winning education technology organization that offers the only scientifically valid, universal scales for measuring reading and listening (Lexile) and math (Quantile) with plans to develop measures for oral reading fluency and writing. The Lexile and Quantile Frameworks measure student ability and the complexity of the content they encounter. Lexile and Quantile measures and related technologies link assessment to instruction and provide next steps for students of all ages and abilities. The measures also provide valuable insights about students’ potential for growth. MetaMetrics’ measures, products and services are licensed to dozens of education product companies to help achieve that growth. For 35 years, MetaMetrics’ work has been increasingly recognized for its research-based approach to improving learning. For more information, visit MetaMetricsInc.com.
✔ Use social media to promote how you use Lexile text measures.
Click here for some ideas for your social media messaging.
For Your Launch
EXAMPLE 1 OF SOCIAL MEDIA MESSAGING
Our [insert the best descriptor for materials: books, articles, publications, etc.] will now receive #Lexile measures. Read our announcement about our new partnership with @MetaMetrics_Inc. [INSERT LINK]
EXAMPLE 2 OF SOCIAL MEDIA MESSAGING
We’re now offering Lexile text measures to match readers with just-right reading materials. Read more about this new partnership with @MetaMetrics_Inc [INSERT LINK]
EXAMPLE 3 OF SOCIAL MEDIA MESSAGING
We’re announcing our partnership with @MetaMetrics_Inc and providing Lexile text measures for our publications. Read more [INSERT LINK]
✔ Communicate to your customers through email campaigns.
Click here for a template that you can use for an email campaign to your customers.
[COMPANY NAME] is excited to announce that it now provides Lexile text measures to help match readers with just-right texts.
[INSERT QUOTE FROM COMPANY]
Lexile text measures are the world’s most used text complexity metric. Over 35 million students from all 50 states and across the globe receive Lexile reading measures based on reading tests and can then be connected to books in their Lexile range for just right reading matches. Select books that match students’ reading levels and interests [INSERT DESCRIPTION OF HOW FIND LEXILE LEVELED TEXT IN YOUR PRODUCT].