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ABOUT THE GUIDE

The Marketing and Branding Guidelines describe the core elements of MetaMetrics’ identity system and provide direction on how to apply them correctly. The document is intended to be a quick marketing reference that describes the proper use of MetaMetrics’ trademarks, logos, product names and product and service descriptions associated with MetaMetrics®, Lexile Framework® for Reading, El Sistema Lexile® para Leer and Quantile Framework® for Mathematics.

MetaMetrics’ Marketing and Branding Guidelines provide important information related to the following: corporate and product logos; and trademarks and copyrights. The guidelines contained in this document apply to the production of all MetaMetrics®, Lexile® and Quantile® materials and the materials that include them.

If you are a Licensee under a written agreement with MetaMetrics, all use of MetaMetrics trademarks are subject to the terms set forth in these Branding and Marketing Guidelines.

For additional information, logo files or other inquiries, contact Elizabeth Lattanzio, Communications Director, at 919.354.3482 or elattanzio@lexile.com.

TABLE OF CONTENTS

MetaMetrics®

Lexile Framework®for Reading

El Sistema Lexile® para Leer

Quantile Framework® for Mathematics

Common Mistakes

MetaMetrics®

ABOUT

MetaMetrics® is focused on improving education for students of all ages. The organization develops scientific measures of academic achievement and complementary technologies that link assessment results with instruction. For more than thirty years, MetaMetrics’ work has been increasingly recognized worldwide for its distinct value in differentiating instruction and personalizing learning. Its products and services for reading, mathematics and writing provide valuable insights about academic ability and the potential for growth, enabling students to achieve their goals at every stage of development.

The Lexile Framework® for Reading is a unique measurement process used to evaluate reading ability and text complexity on the same developmental scale. Unlike other measurement systems, the Lexile Framework for Reading determines reading ability based on actual assessments, rather than generalized age or grade levels. Recognized as the standard for matching readers with texts, tens of millions of students worldwide receive a Lexile® measure that helps them find targeted readings from the more than 100 million articles, books and websites that have been measured. Lexile measures connect learners of all ages with resources at the right level of challenge and monitor their progress toward state and national proficiency standards. More information about the Lexile Framework for Reading can be found at www.Lexile.com.

Like its English-language counterpart, El Sistema Lexile® para Leer provides its own developmental scale and measure to connect Spanish readers with resources at the right level of difficulty and in their native language. Spanish Lexile® measures help educators, librarians and families select targeted materials and activities that can improve reading ability and monitor reading growth in school, the library and at home. Spanish Lexile measures are available from a growing number of reading assessments and programs, and the number of resources with Spanish Lexile measures continues to increase.

The Quantile Framework® for Mathematics is a unique measurement system that uses a common scale and metric to assess a student’s mathematical achievement level and the difficulty of specific skills and concepts. The Quantile Framework describes a student’s ability to solve mathematical problems and the demand of the skills and concepts typically taught in kindergarten mathematics through Algebra II, Geometry, Trigonometry and Pre-calculus. Quantile® measures take the guesswork out of instruction by describing which mathematical skills and concepts the student has learned and is ready to learn. They improve mathematics teaching and learning by targeting instruction and monitoring student growth toward proficiency standards and the mathematical demands of college and careers. More information about the Quantile Framework can be found at www.Quantiles.com.

In addition to licensing Lexile® and Quantile® measures to state departments of education, testing and instructional companies and publishers, MetaMetrics provides professional development, resource measurement and customized consulting services. For more information and to access free resources, visit www.MetaMetricsInc.com.

MARKETING DESCRIPTION

MetaMetrics® is focused on improving education for students of all ages. The organization develops scientific measures of academic achievement and complementary technologies that link assessment results with instruction. For more than thirty years, MetaMetrics’ work has been increasingly recognized worldwide for its distinct value in differentiating instruction and personalizing learning. Its products and services for reading, mathematics and writing provide valuable insights about academic ability and the potential for growth, enabling students to achieve their goals at every stage of development. For more information and to access free resources, visit www.MetaMetricsInc.com.

PROPER USE OF METAMETRICS® TRADEMARKS

The first reference to the “MetaMetrics®” trademark in documentation or otherwise must include the trademark registration symbol “®.” Subsequent references should preferably have the registration symbol, but it may be omitted if the meaning is clear from the context.

WEBSITE

The MetaMetrics website must be written as “www.MetaMetricsInc.com” or “MetaMetricsInc.com” (with a capital M, M and I), unless it is part of a compound URL (for example, www.metametricsinc.com/news or metametricsinc.com/news).

LOGO

Download the MetaMetrics logo here.

The MetaMetrics logo consists of three parts: the MetaMetrics name in its unique design; the tagline, “Linking Assessment with Instruction;” and the corporate artwork. The logo must always be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The logo must always appear alone and never as part of a phrase or sentence.

The MetaMetrics logo may appear in the following color variations:

Duotone:

 

 

 

The MetaMetrics logo uses PANTONE 3015 and PANTONE Black. The two-color version of the logo ensures the best possible reproduction and should be used in all print-based applications, when possible.

The MetaMetrics logo can also appear in the following formats:

TAGLINE

The tagline, “Linking Assessment with Instruction™,” reinforces MetaMetrics’ corporate identity and should be legible beneath the logo in all materials. It cannot be repositioned, resized or reformatted in any way. The tagline can be removed if the size of the logo renders it illegible.

CLEAR ZONE

The MetaMetrics logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter M (From the MetaMetrics Logo). To ensure the correct and consistent use of the logo, please see: Common Mistakes.

CORPORATE FONT

MetaMetrics uses Cabin as its corporate font. The Cabin font family is available from Adobe (www.adobe.com) and should be used in the production of all print materials, including collateral, advertising and signage.

(Cabin)

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

TRADEMARK & COPYRIGHT

Anyone using the MetaMetrics® trademark, logo or corresponding descriptions has an obligation to correctly represent the corporate brand by including the appropriate trademark and copyright attributions on all materials. The trademark and copyright attributions must appear in such a manner and location as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing, and the copyright attribution must be used whenever written materials belonging to MetaMetrics are used with permission.

MetaMetrics® Trademark and Copyright attribution

METAMETRICS® and the METAMETRICS® logo and tagline are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

(Blanket) Trademark and Copyright Statement

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, LEXILE FRAMEWORK®, LEXILE ANALYZER®, LEXILE ANALYZER® EDITOR ASSISTANT, LEXILE® TITLES DATABASE, LEXILE® CAREER DATABASE, LEXILE® GROWTH PLANNER, the LEXILE® logo, POWERV®, QUANTILE®, QUANTILE FRAMEWORK®, QUANTILE® GROWTH PLANNER, MATH@HOME and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

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The Lexile Framework® for Reading

ABOUT

The Lexile Framework® for Reading is a scientific approach to measuring reading ability and the text demand of reading materials. The Lexile Framework includes a Lexile® measure and the Lexile® scale. A Lexile measure represents both the complexity of a text, such as a book or article, and an individual’s reading ability. Lexile measures are expressed as numeric measures followed by an “L” (for example, 850L), and are placed on the Lexile scale. The Lexile scale is a developmental scale for measuring reader ability and text complexity, ranging from below 0L for beginning readers and beginning reader materials to above 2000L for advanced readers and materials. Knowing the Lexile measures of both a reader and a text helps to predict how the text matches the reader’s ability — whether it may be too easy, too difficult or just right. All Lexile products and services rely on the Lexile measure and Lexile scale to match readers with text.

MARKETING DESCRIPTION

The Lexile Framework® for Reading evaluates reading ability and text complexity on the same developmental scale. Unlike other measurement systems, the Lexile Framework determines reading ability based on actual assessments, rather than generalized age or grade levels. Recognized as the standard for matching readers with texts, tens of millions of students worldwide receive a Lexile® measure that helps them find targeted readings from the more than 100 million articles, books and websites that have been measured. Lexile measures connect learners of all ages with resources at the right level of challenge and monitors their progress toward state and national proficiency standards. More information about the Lexile Framework can be found at www.Lexile.com.

TRADEMARK USAGE

The Lexile Framework® for Reading is the foundation of all Lexile products and services, providing the underlying philosophical and scientific structure for everything that uses the Lexile® scale and the Lexile® measure (for both reading and writing). The complete name, “Lexile Framework® for Reading,” must be used on the first reference, and include the trademark registration symbol “®” following the word “Framework.” Subsequent references can be abbreviated “Lexile Framework® ”, and should preferably have the registration symbol, but it may be omitted if the meaning is clear from the context.

The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” A “Lexile measure” should never be referred to as a “Lexile score” or another similar term. “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile scale”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…”). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).

A Lexile reader measure is a measure of a student’s reading ability. A Lexile text measure is a measure of the text complexity for a book or piece of text. A Lexile text measure only offers information about text complexity, not the reading ability of a student. To determine student reading ability, a Lexile-linked assessment must be administered. Lexile text measures may not be used to determine the reading abilities of students.

LEXILE® MEASURES

A “Lexile® measure” is represented by a number followed by an “L” (for example, 850L). If the text has been assigned a Lexile® code, the two-letter acronym must precede the number and “L” (for example, AD460L). In instances when both a student’s reading and writing abilities are discussed, use “Lexile reader measure” to denote reading ability and “Lexile writer measure” (for example, 850W) for writing ability.

WEBSITE

The Lexile website must be written as “www.Lexile.com” or “Lexile.com” (with a capital L), unless it is part of a compound URL (for example, www.lexile.com/news or lexile.com/news).

LOGO

 

 

 

Download the Lexile logo here.

The Lexile® logo consists of two parts: the Lexile® name in its unique design and the Lexile® artwork (the “swirl”). The logo can only appear in all black or reversed (white on a dark background). The logo must always be reproduced using the digital master artwork provided by MetaMetrics®. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background that may make it indistinct. The logo must never be used as part of a phrase or sentence.

CLEAR ZONE

 

 

 

The Lexile logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter L (From the Lexile Logo). To ensure the correct and consistent use of the Lexile logo, please see: Common Mistakes.

CERTIFIED LEXILE® PARTNER SEAL

 

 

 

The “Certified Lexile® Partner” seal signifies that you are providing the most used and researched metric for text complexity and/or reader ability in your product or service. Educational companies and organizations that have contractually partnered with MetaMetrics are eligible to use the seal. To gain access to the seal, please contact Elizabeth Lattanzio, Communications Director, at 919.354.3482 or elattanzio@lexile.com.

The seal must be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The seal must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The seal must never be used as part of a phrase or sentence. The seal can only appear in its original color (CMYK: 90,51,19,2), all black, or white on a dark background.

PRODUCTS, TOOLS & SERVICES

“Find a Book” enables users to build custom reading lists based on Lexile range and personal interests and to check the availability of books at their local library.

Lexile Analyzer® enables registered users to analyze text and generate a Lexile measure. A free, limited version is available at www.Lexile.com/analyzer.

Professional Lexile Analyzer® allows education companies to utilize the Lexile Analyzer to analyze text with a length of over 1,000 words for internal development purposes.

The Lexile Analyzer® Editor Assistant is a tool to more efficiently and effectively develop leveled text at a particular Lexile level. With the Lexile Analyzer Editor Assistant, users can write and edit text while receiving Lexile measures on-demand, as well as access information on important text characteristics, view revision history, and collaborate with colleagues.

The Lexile® Career Database contains Lexile measures for over 250 careers across numerous fields, as well as important descriptive information for each career. With this tool, the reading ability needed for a desired career can be determined and used to inform goal setting such that career readiness is achieved. Lexile measures are the only metric available to compare and describe the reading demands of careers.

The Lexile® Growth Planner is a tool used to forecast a student’s reading growth and determine if that student is on track to graduate college- and career- ready. If a student is projected to fall short of this goal, the Lexile Growth Planner will identify the growth path that is needed to graduate college- and- career ready.

Lexile® Map provides a graphic representation of texts matched to appropriate levels of reading ability.

The Lexile® PowerV® Vocabulary API & Service uses a book or piece of text to generate vocabulary lists within a desired Lexile range. The Lexile PowerV Service is available as an add-on to the Lexile text measurement service, and it enhances learning by developing book specific vocabulary lists that contain words that students should know when reading the book. The Lexile PowerV API personalizes learning by using a book or piece of text to generate vocabulary lists that can be targeted to different reading levels. The Lexile PowerV API also provides vocabulary lists for over 125,000 books.

Lexile® Professional Learning provides on-site and regional workshops; online training and customized consulting to help educators and librarians implement Lexile measures in the classroom and library/media center.

OTHER COMMON TERMS

Lexile® Titles Database is comprised of over 275,000 fiction and nonfiction titles with Lexile measures.

Lexile® range spans from 100L below to 50L above an individual’s Lexile measure, and is the optimal range for successful reading practice.

The Lexile® scale ranges from below 0L for beginner level readers and texts to above 2000L for more advanced level readers and texts.

Lexile codes are a two-letter designation before a Lexile text measure that provide more information about the type of book and its age appropriateness. The Lexile codes are:

  • AD: Adult Directed
  • NC: Non-Conforming
  • HL: High-Low
  • IG: Illustrated Guide
  • GN: Graphic Novel
  • NP: Non-Prose

Beginning Reader (BR) is a Lexile code given to both texts and students that are below 0L. A Lexile measure of BR100L indicates that the Lexile measure is 100 units below 0L. (BR100L = -100L)

Early-reading indicators help identify important text features in K-2 content that could present more or less challenge for a reader. The types of early-reading indicators are:

  • Structure Indicator looks at what is going on with text as a whole by evaluating the degree of repetition and patterning (e.g., repeated phrases) in the text.
  • Syntactic Indicator looks at what is going on at the sentence level by evaluating the complexity within sentences and across sentences.
  • Semantic Indicator looks at what is going on with the words used by evaluating the challenge of word meanings in a text.
  • Decoding Indicator looks at parts of the words, like vowel and consonant patterns, and sounds by evaluating the patterns of letters in a word.

TRADEMARK & COPYRIGHT

Anyone using the Lexile name, logo or corresponding descriptions has an obligation to correctly represent the product brand by including the appropriate trademark and copyright attributions on all materials. The trademark and copyright attributions must appear in such a manner and location as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing, and the copyright attribution must be used whenever written materials belonging to MetaMetrics are used with permission.

Lexile® Trademark and Copyright attribution

LEXILE®, LEXILE FRAMEWORK® , LEXILE ANALYZER®, LEXILE ANALYZER® EDITOR ASSISTANT, LEXILE® TITLES DATABASE, LEXILE® CAREER DATABASE, LEXILE® GROWTH PLANNER, the LEXILE® logo and POWERV® are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

(Blanket) Trademark and Copyright attribution

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, LEXILE FRAMEWORK®, LEXILE ANALYZER®, LEXILE ANALYZER® EDITOR ASSISTANT, LEXILE® TITLES DATABASE, LEXILE® CAREER DATABASE, LEXILE® GROWTH PLANNER, the LEXILE® logo, POWERV®, QUANTILE®, QUANTILE FRAMEWORK®, QUANTILE® GROWTH PLANNER, QUANTILE® MATH@HOME and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

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El Sistema Lexile® para Leer

ABOUT

El Sistema Lexile® para Leer, the Spanish-language version of the Lexile Framework® for Reading, is a scientific approach to measuring the reading ability of Spanish-speaking students and text demand when the presentation language is Spanish. El Sistema Lexile includes a Spanish Lexile® measure and the Spanish Lexile® scale. A Spanish Lexile measure represents both the complexity of a text, such as a book or article, and an individual’s reading ability. Spanish Lexile measures are expressed as numeric measures followed by an “L” (for example, 850L), and are placed on the Spanish Lexile scale. The Spanish Lexile scale is a developmental scale for measuring reader ability and text complexity, ranging from below 0L for beginning readers and beginning reader materials to above 2000L for advanced readers and materials. Knowing the Spanish Lexile measures of a reader and text helps to predict how the text matches the reader’s ability — whether it may be too easy, too difficult or just right. All Spanish Lexile products and services rely on the Spanish Lexile measure and Spanish Lexile scale to match reader with text.

MARKETING DESCRIPTION

El Sistema Lexile® para Leer, the Spanish-language version of the widely adopted Lexile Framework® for Reading, provides its own developmental scale and measure to connect Spanish readers with resources at the right level of difficulty and in their native language. Spanish Lexile measures help educators, librarians and families select targeted materials and activities that can improve reading ability and monitor reading growth in school, the library and at home. Spanish Lexile measures are available from a growing number of reading assessments and programs, and the number of resources with Spanish Lexile measures continues to increase.

TRADEMARK USAGE

The complete name, “El Sistema Lexile® para Leer,” must be used on the first reference. Use a capital “E” for the word “El,” and include a “®” on the word “Lexile.” Subsequent references can be abbreviated “El Sistema Lexile,” and should preferably have the “®” notation, but it may be omitted if the meaning is clear from the context.

The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” A “Lexile measure” should never be referred to as a “Lexile score” or other similar term. “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile scale”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).

SPANISH LEXILE® MEASURES

Like a Lexile measure in English, a “Spanish Lexile® measure” is represented by a number followed by an “L” (for example, 850L). To differentiate between the measures, use “Spanish Lexile® measure” for the Spanish scale (El Sistema Lexile® ) and “Lexile® measure” for the English scale (the Lexile Framework). Do not refer to either Lexile measure as a Lexile score or other term.

LOGO

Please refer to the appropriate use of the Lexile logo.

PRODUCTS, TOOLS & SERVICES

Spanish “Find a Book” enables users to build custom reading lists based on Spanish Lexile range and personal interests and to check the availability of books at their local library.

Spanish Lexile Analyzer® enables registered users to analyze Spanish text and generate a Spanish Lexile measure. A free, limited version is available at http://www.lexile.com/analyzer/spanish/.

Spanish Lexile® Map provides a graphic representation of Spanish texts matched to appropriate levels of reading ability.

The Spanish Lexile® scale is a developmental scale for measuring reader ability and text complexity, ranging from below 0L for beginning readers and beginning reader materials to above 2000L for advanced readers and materials.

Trademark and Copyright Statement

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, LEXILE FRAMEWORK® , LEXILE ANALYZER®, LEXILE ANALYZER® EDITOR ASSISTANT, LEXILE® TITLES DATABASE, LEXILE® CAREER DATABASE, LEXILE® GROWTH PLANNER, the LEXILE® logo, POWERV®, QUANTILE®, QUANTILE FRAMEWORK® , QUANTILE® GROWTH PLANNER, QUANTILE® MATH@HOME and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

Marcas y derechos de autor atribución (en Español)

METAMETRICS®, el logo y la frase promocional de METAMETRICS®, LEXILE®, LEXILE FRAMEWORK® , LEXILE ANALYZER®, LEXILE ANALYZER® EDITOR ASSISTANT, LEXILE® TITLES DATABASE, LEXILE® CAREER DATABASE, LEXILE® GROWTH PLANNER, el logo de LEXILE®, POWERV®, QUANTILE®, QUANTILE FRAMEWORK® , QUANTILE® GROWTH PLANNER, QUANTILE® MATH@HOME, y el logo de QUANTILE® son marcas comerciales de MetaMetrics, Inc., y están registrados en los Estados Unidos y en el exterior. Las marcas comerciales y los nombres de las demás compañías y productos aquí mencionados son propiedad de sus respectivos titulares. Copyright © 2018 MetaMetrics, Inc. Todos los derechos reservados.

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Quantile Framework® for Mathematics

ABOUT

The Quantile Framework® for Mathematics is a scientific approach to measuring mathematics achievement and concept/application solvability. The Quantile Framework consists of a Quantile® measure and the Quantile® scale. A Quantile measure represents the difficulty of a mathematical skill, concept or application (called Quantile Skills and Concepts (QSCs)) and a developing mathematician’s understanding of the QSCs in the areas of Geometry, Measurement, Numbers and Operations, Algebra and Data Analysis and Probability. Quantile measures are expressed as numeric measures followed by a “Q” (for example, 850Q), and are placed on the Quantile scale. The Quantile Framework spans the developmental continuum from kindergarten mathematics through the content typically taught in Algebra II, Geometry, Trigonometry and Pre-calculus, from below 0Q (Emerging Mathematician) to above 1600Q. Quantile measures take the guesswork out of determining which mathematical skills a developing mathematician has learned and which ones require additional instruction. All Quantile products and services rely on the Quantile measure and Quantile scale to match students with mathematics resources.

MARKETING DESCRIPTION

The Quantile Framework® for Mathematics is a unique measurement system that uses a common scale and metric to assess a student’s mathematical achievement level and the difficulty of specific skills and concepts. The Quantile Framework describes a student’s ability to solve mathematical problems and the demand of the skills and concepts typically taught in kindergarten mathematics through Algebra II, Geometry, Trigonometry and Pre-calculus. Quantile measures take the guesswork out of instruction by describing which mathematical skills and concepts the student has learned and is ready to learn. Quantile measures improve mathematics teaching and learning by targeting instruction and monitoring student growth toward proficiency standards and the mathematical demands of college and careers. More information about the Quantile Framework can be found at www.Quantiles.com.

TRADEMARK USAGE

The Quantile Framework® for Mathematics is the foundation of all Quantile® products and services, providing the underlying philosophical and scientific structure for everything that uses the Quantile® scale and the Quantile® measure.

The complete name, “Quantile Framework® for Mathematics,” must be used on the first reference. Use a “®” on the word “Framework.” Subsequent references can be abbreviated “Quantile Framework” and should preferably have the registration symbol, but it may be omitted if the meaning is clear from the context.

The name “Quantile®” must use a capital “Q” and include a “®” on the first reference. “Quantile measure” always uses a lowercase “m.” A “Quantile measure” should never be referred to as a “Quantile score” or other similar term. “Quantile” must always modify another term (for example, “Quantile measure” or “Quantile scale”). “Quantile” should never be used as a stand-alone term (for example, “My Quantile is…”), but rather as a proper adjective (“My Quantile measure is…”). Variations of “Quantile” should never be used (for example, “Quantiles” or “Quantiled”).

QUANTILE® MEASURE

A “Quantile® measure” is represented by a number followed by a “Q” (for example, 850Q). Do not refer to a Quantile measure as a Quantile score or other term.

WEBSITE

The Quantile website must be written as “www.Quantiles.com” or “Quantiles.com” (with a capital Q), unless it is part of a compound URL (for example, www.quantiles.com/news or quantiles.com/news).

LOGO

 

 

Download the Quantile logo here.

The Quantile® logo consists of two parts: the Quantile name in its unique design and the Quantile artwork (the “swirl”). The logo can only appear in all black or reversed (white on a dark background). The logo must always be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any back­ground that may make it indistinct. The logo must never be used as part of a phrase or sentence.

CLEAR ZONE

 

 

 

The Quantile logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter Q. To ensure the correct and consistent use of the Quantile logo, please see: Common Mistakes.

CERTIFIED QUANTILE® PARTNER SEAL

 

 

 

The “Certified Quantile® Partner” seal signifies that you are providing a valid and reliable measure of student mathematical readiness and mathematical difficulty of specific skills and concepts in your product or service. Educational companies and organizations that have contractually partnered with MetaMetrics are eligible to use the seal. To gain access to the seal, please contact Elizabeth Lattanzio, Communications Director, at 919.354.3482 or elattanzio@lexile.com.

The seal must be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The seal must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The seal must never be used as part of a phrase or sentence. The seal can only appear in its original color (CMYK: 90,51,19,2), all black, or white on a dark background.

PRODUCTS, TOOLS & SERVICES

Math Skill Database (QSC Search) enables educators to search QSCs by Quantile measure, keywords, mathematics strand or state curricular alignments.

Quantile® Math@Home provides access to a growing number of family-friendly mathematical resources that support the textbook lesson a child is studying in school.

The Quantile® Growth Planner is a tool to forecast a student’s growth in mathematics and determine if that student is on track to graduate college- and career- ready. If a student is projected to fall short of this goal, the Quantile Growth Planner will identify the growth path that is needed to graduate college- and career- ready.

Quantile® Map provides a graphic representation of mathematical skills and concepts aligned with their strands and Quantile measures.

Quantile® Professional Learning provides on-site and regional workshops, online training and customized consulting to help educators implement Quantile measures in the classroom.

The Quantile® scale measures range from below 0Q to above 1600Q. These measures represent the Quantile Framework’s developmental continuum from kindergarten mathematics through Algebra II, Geometry, Trigonometry and Precalculus.

Quantile® Teacher Assistant supports differentiated instruction by providing access to resources on specific mathematical skills and concepts that are aligned with state standards and college and career readiness.

Textbook Search features tens of thousands of textbook lessons, searchable by publisher, ISBN, author, title or keyword. Textbook calibrations are at the lesson level, enabling educators to match students with targeted mathematics activities.

TRADEMARK & COPYRIGHT

Anyone using the Quantile name, logo or corresponding descriptions has an obligation to correctly represent the product brand by including the appropriate trademark and copyright attributions on all materials. The trademark and copyright attributions must appear in such a manner and location as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing, and the copyright attribution must be used whenever written materials belonging to MetaMetrics are used with permission.

Quantile® Trademark and Copyright attribution

QUANTILE®, QUANTILE FRAMEWORK®, QUANTILE® GROWTH PLANNER, QUANTILE® MATH@HOME and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

(Blanket) Trademark and Copyright attribution

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, LEXILE FRAMEWORK®, LEXILE ANALYZER®, LEXILE ANALYZER® EDITOR ASSISTANT, LEXILE® TITLES DATABASE, LEXILE® CAREER DATABASE, LEXILE® GROWTH PLANNER, the LEXILE® logo, POWERV®, QUANTILE®, QUANTILE FRAMEWORK®, QUANTILE® GROWTH PLANNER, QUANTILE® MATH@HOME and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

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Common Mistakes

It is essential that the MetaMetrics®, Lexile® and Quantile® trademarks and logos be used in a considered and consistent manner. Mistakes, however small or apparently insignificant, will collectively erode the overall cohesion of the MetaMetrics brand and impair the trademark rights of MetaMetrics. Some common mistakes relating to the use of the logos are shown below.

DISTORTION

 

 

DON’T distort the shape or form of the logo. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly.

CLEAR ZONE

 

 

DON’T forget about the logo clear zone. Always position the logo away from the edge of the page and other text and graphic elements.

COLOR

 

 

DON’T change the color of the logo to match a particular color scheme. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly—in all black or reversed (white on a dark background).

ADDED GRAPHICS

 

 

DON’T place other graphics around the logo. These could be interpreted as part of the logo and threaten its trademark status. Make sure the logo clear zone rules are followed.

ROTATION

 

 

DON’T rotate the logo. The words should always be perfectly horizontal with the reading plane. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly.

LOGO AS TEXT

 

 

 

DON’T use the logo in any part of a sentence as text. The logo should always be a distinct image set apart from text and never used as a bullet or in place of text.

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MetaMetrics, Inc.
1000 Park Forty Plaza Drive, Suite 120
Durham, North Carolina 27713

Phone: 919.547.3400 / 888.539.4537  Fax: 919.547.3401
Web: www.MetaMetricsInc.com
www.Lexile.com
www.Quantiles.com

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, LEXILE FRAMEWORK®, LEXILE ANALYZER®, the LEXILE® logo, POWER V®, EL SISTEMA LEXILE®, LEXILE® GROWTH PLANNER, LEXILE® TITLES DATABASE, QUANTILE®, QUANTILE FRAMEWORK®, QUANTILE® MATH@HOME, and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. Copyright © 2018 MetaMetrics, Inc. All rights reserved.

Revised September 2018.