MetaMetrics® Branding Guidelines
ABOUT THE GUIDELINES
The MetaMetrics® Branding Guidelines (“Guidelines”) provide important direction on the proper use of the trademarks, logos, product names and descriptions, which are based on the proprietary framework associated with MetaMetrics, Inc. (“MetaMetrics”), and which include the scales and the measures, and Lexile® Framework for Reading, Lexile® Framework for Oral Reading, El Sistema Lexile® para Leer and Quantile® Framework for Mathematics.
If you are a customer under a written agreement with MetaMetrics that references these Guidelines, you are bound by these Guidelines and it is your responsibility to understand and comply with them. You are also bound by any updates to the Guidelines and you can access the most current version of these Guidelines here. It is also your responsibility to ensure that your affiliate(s) and subdistributors, and your and their respective employees and agents, and your clients and their end users, and any other permitted sublicensees, also understand and comply with these Guidelines. Your use and distribution of MetaMetrics’ trademarks and proprietary framework, and products based on such framework, which include the scales and the measures, are subject to MetaMetrics’ prior written approval following the approval process set out in your written agreement with MetaMetrics.
» For questions regarding branding or to submit your marketing collateral for review of proper implementation of these Guidelines, email branding@lexile.com.
» For logo files and additional information, visit the Partner & Media Kit.
MetaMetrics® and its Frameworks
MARKETING DESCRIPTION
MetaMetrics is an award-winning education technology organization that offers the only scientifically valid, universal scales for measuring silent and oral reading (Lexile®) and math (Quantile®) with plans to develop measures for writing. The Lexile and Quantile Frameworks measure student ability and the complexity of the content they encounter. Lexile and Quantile measures and related technologies link assessment to instruction and provide next steps for students of all ages and abilities. The measures also provide valuable insights about students’ potential for growth. MetaMetrics’ measures, products and services are licensed to dozens of education product companies to help achieve that growth. For 40 years, MetaMetrics’ work has been increasingly recognized for its research-based approach to improving learning. For more information, visit MetaMetricsInc.com.
METAMETRICS® TRADEMARK USAGE
The first reference to the MetaMetrics® trademark in documentation or otherwise must include the trademark registration symbol “®.” Subsequent references may also include the registration symbol.
WEBSITE
The MetaMetrics website must be written as “MetaMetricsInc.com” (with a capital M, M and I), unless it is part of a compound URL (for example, metametricsinc.com/news).
Complete our form to download jpg, png or vector files of the logo.
METAMETRICS® LOGO
The MetaMetrics® logo consists of two parts: the MetaMetrics name in its unique stylization and the associated artwork. The logo must always be reproduced using the digital master artwork provided by MetaMetrics on the webpage where such artwork may be accessed. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The logo must always appear on an uncluttered background of an appropriate color with sufficient color contrast to the logo to ensure clarity. It must not be used on any background which may make it indistinct. The logo must always appear separately and never as part of a phrase or sentence.
The MetaMetrics® logo may appear in the following color variations:
Duotone:
The two-color version of the logo ensures the best possible reproduction and should be used in all print-based applications.
The MetaMetrics® logo can also appear in the following formats:
CLEAR ZONE
The MetaMetrics® logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to maintain the integrity of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter M (from the MetaMetrics® logo). To ensure that your use of the logo is correct and consistent, please see: Common Mistakes.
METAMETRICS® TRADEMARK & COPYRIGHT OWNERSHIP
Anyone using the MetaMetrics® trademark, logo or corresponding descriptions and/or proprietary framework and products based on such framework, including the scales and the measures, has an obligation to correctly identify MetaMetrics’ exclusive ownership of them by including the trademark and copyright attribution set out below at least once on all materials displaying and/or incorporating them. The trademark and copyright attributions must appear in a prominent manner and location so as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark or logo appears in writing. The copyright attribution must be used whenever written materials belonging to MetaMetrics and/or displaying and/or incorporating MetaMetrics’ logo designs and/or framework and/or products based thereon are used with permission.
MetaMetrics® Trademark and Copyright Attribution
You must include the following attribution when you display the MetaMetrics® trademark, logo and/or tagline:
METAMETRICS® and the METAMETRICS® logo and tagline are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. Copyright © 2024 MetaMetrics, Inc. All rights reserved.
You must use the following attribution when you use, display and/or incorporate any MetaMetrics’ trademark, logo and/or tagline and MetaMetrics’ proprietary framework, and products based on such framework, which include the scales and the measures:
METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, the LEXILE® logo, POWERV®, QUANTILE®, and the QUANTILE® logo are registered trademarks of MetaMetrics, Inc. in the United States and abroad. Copyright © 2024 MetaMetrics, Inc. All rights reserved.
Disclaimer Requirement
If you are permitted to sublicense your rights to MetaMetrics’ proprietary trademarks and framework, and products based on such framework, which include the scales and the measures you must require that such sublicensee display on all published materials that reproduce and/or incorporate these trademarks or framework or products based thereon, the above trademark and copyright attribution, as well as the following notice in both English and the prevailing local language in the form shown or such other form as you and MetaMetrics mutually agree:
“[Lexile®][Quantile®][Lexile® and Quantile®] measure(s) are for personal educational use only. Unauthorized commercial use or distribution violates U.S. and international copyright laws.”
Lexile® Framework | Master Framework & Domains
ABOUT
Lexile® measures are the gold standard for measuring reading development and comprehension. Over 35 million students and 100 million books, articles and websites have received Lexile reading and text measures. The Lexile scale can be used to measure not only reading comprehension and pre-reading skills, but to take a more complete approach to literacy with a framework for oral reading as well. Similar to the reading framework, MetaMetrics® developed the oral reading framework to measure both student ability and the complexity of content they encounter on the same Lexile scale.
TRADEMARK USAGE
The Lexile® Framework for Reading and the Lexile® Framework for Oral Reading are the foundation of all Lexile products and services. The complete name, “Lexile® Framework for Reading” and “Lexile® Framework for Oral Reading,” must be used on the first reference, and include the trademark registration symbol “®” following the word “Lexile”. Bold and italics formatting to set apart the name and distinguish the trademark from surrounding text is preferred. Subsequent references can be abbreviated to “Lexile® Framework,” “reading framework” or “oral reading framework.” If using the “Lexile® Framework” term, the first reference should include the trademark registration symbol. Subsequent references may also include the registration symbol.
The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile score”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…”). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).
LEXILE® MEASURES
A “Lexile® measure” is represented by a number followed by an “L” (for example, 850L). If a text has been assigned a Lexile® code, the two-letter acronym must precede the number and “L” (for example, AD460L).
Reading Framework: A Lexile® reading measure is a measure of a student’s reading ability. A Lexile text measure is a measure of the text complexity for a book or piece of text. A Lexile® text measure only offers information about text complexity, not the reading ability of a student. To determine student reading ability, a Lexile-linked assessment must be administered. Lexile text measures may not be used to determine the reading abilities of students.
Oral Reading Framework: A Lexile® oral reading measure is a measure of a student’s oral reading ability. A Lexile® oral readability measure is a measure of how difficult a piece of text is to read aloud.
WEBSITE
The Lexile® & Quantile® Hub website must be written as “Hub.Lexile.com” (with a capital H and L) unless it is part of a compound URL (for example, hub.lexile.com/lexile-growth-planner).
LEXILE® TRADEMARK & COPYRIGHT OWNERSHIP
Anyone using the Lexile® name, logo or corresponding descriptions and/or proprietary framework, and products based on such framework, which include the scales and the measures, has an obligation to correctly identify MetaMetrics’ exclusive ownership of them by including the trademark and copyright attributions set out below at least once on all materials displaying and/or incorporating them. The trademark and copyright attributions must appear in a prominent manner and location so as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing. The copyright attribution must be used whenever written materials belonging to MetaMetrics and/or displaying and/or incorporating MetaMetrics’ logo designs and/or proprietary framework and/or products based thereon, are used with permission.
Lexile® Trademark and Copyright Attribution
You must include the following attribution when you use, display and/or incorporate the Lexile® trademark, logo and/or tagline and/or proprietary framework and/or products based on the framework, including the scales and the measures:
LEXILE®, the LEXILE® logo and POWERV® are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. Copyright © 2024 MetaMetrics, Inc. All rights reserved.
As an alternative, you may use the following attribution to refer to MetaMetrics and/or its proprietary framework and/or products based on the framework, including the scales and the measures:
METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, the LEXILE® logo, POWERV®, QUANTILE®, and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. Copyright © 2024 MetaMetrics, Inc. All rights reserved.
Brand Identity System
In instances when both a student’s reading and oral reading abilities are discussed, use:
“Lexile reading measure” to denote reading ability, and "Lexile oral reading measure" for oral reading ability.
Quick Guide
READING |
ORAL READING |
|
FRAMEWORK |
First reference: Lexile® Framework for Reading Subsequent references: Lexile Framework or reading framework |
First reference: Lexile® Framework for Oral Reading Subsequent references: Lexile Framework or oral reading framework |
STUDENT MEASURE |
First reference: Lexile® reading measure Subsequent references: Lexile measure |
First reference: Lexile® oral reading measure Subsequent references: Lexile measure |
CONTENT MEASURE |
First reference: Lexile® text measure Subsequent references: Lexile measure |
First reference: Lexile® oral readability measure Subsequent references: Lexile measure |
ANALYZER THAT MEASURES CONTENT |
First reference: Lexile® Text Analyzer Subsequent references: Lexile Analyzer or Text Analyzer |
First reference: Lexile® Oral Readability Analyzer Subsequent references: Lexile Analyzer or Oral Readability Analyzer |
Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. When the first reference is made clear in the context and includes the registration symbol, the recommended subsequent references may be used.
Complete our form to download jpg, png or vector files of the logo.
LEXILE® LOGO
The Lexile® logo consists of two parts: the Lexile® name in its unique stylization and the Lexile® artwork (the “swirl”). The logo can only appear in its original color, all black or reversed (white on a dark background). The logo must always be reproduced using the digital master artwork provided by MetaMetrics on the webpage where such artwork may be accessed. It must never be modified in any way (for example, do not squash, stretch or re-draw it or alter the colors). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background that may make it indistinct. The logo must never be used as part of a phrase or sentence.
CLEAR ZONE
The Lexile® logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter L (from the Lexile logo). To ensure the correct and consistent use of the Lexile logo, please see: Common Mistakes.
CERTIFIED LEXILE PARTNER SEAL
The “Certified Lexile Partner” seal signifies that you are providing a trusted and widely used metric in your literacy product or service. Educational companies and organizations that have contractually partnered with MetaMetrics are eligible to use the seal. Download the Certified Lexile Partner seal here.
The seal must be reproduced using the digital master artwork provided by MetaMetrics on the webpage where such artwork may be accessed. It must never be modified in any way (for example, do not squash, stretch or re-draw it or alter the colors). The seal must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The seal must never be used as part of a phrase or sentence. The seal can only appear in its original color, all black, or white on a dark background.
Lexile® Framework for Reading
MARKETING DESCRIPTION
The Lexile® Framework for Reading evaluates reading ability and text complexity on the same developmental scale. Unlike other measurement systems, the Lexile Framework determines reading ability based on actual assessments, rather than generalized age or grade levels. Recognized as the standard for matching readers with texts, tens of millions of students worldwide receive a Lexile® measure that helps them find targeted readings from the more than 100 million Lexile-measured articles, books and websites. Lexile measures connect learners of all ages with resources at the right level of challenge and can be used to monitor their progress. More information is available at Lexile.com.
TRADEMARK USAGE
The Lexile® Framework for Reading is the foundation of all Lexile products and services, providing the underlying philosophical and scientific structure for everything that uses the Lexile scale and the Lexile measure. The complete name, “Lexile® Framework for Reading,” must be used on the first reference, and include the trademark registration symbol “®” following the word “Lexile.” Bold and italics formatting to set apart the name and distinguish the trademark from surrounding text is preferred. Subsequent references can be abbreviated “Lexile® Framework,” and may use the registration symbol.
The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile score”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…”). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).
A Lexile reading measure is a measure of a student’s reading ability. A Lexile text measure is a measure of the text complexity for a book or piece of text. A Lexile text measure only offers information about text complexity, not the reading ability of a student.
LEXILE® MEASURES FOR READING
A “Lexile® measure” is represented by a number followed by an “L” (for example, 850L). If a text has been assigned a Lexile® code, the two-letter acronym must precede the number and “L” (for example, AD460L).
Decodability Analysis
Attribution
When using our Lexile® Decodability Analysis on your website, in your product, and/or in your marketing, please include the following statement near the displayed decodability analysis.
Decodable data provided by MetaMetrics under license. Copyright [Insert the year the Decodability Analysis was provided*] MetaMetrics Inc. All rights reserved.
*The year should reflect the date or date range of when you received the decodability analysis. If the decodability analysis was created one time, then the year is the date it was created. You do not need to update the year each year unless you are re-publishing the decodability analysis each year, in which case it would just be the new year (the year of republishing).
The statement does not need to be repeated for multiple decodability analysis tables or displays as long as they are in the same section.
Lexile® Framework for Oral Reading
MARKETING DESCRIPTION
The Lexile® Framework for Oral Reading measures both the oral reading level of students and oral readability of resources so students’ oral reading ability can be evaluated and monitored. Lexile oral reading test results can be compared with other Lexile testing results such as students’ Lexile reading measures for more diagnostic information about students’ abilities and needed interventions. Because the Lexile® Oral Readability Analyzer provides objective measures on the complexity of oral reading materials, student test results are reliable. Highly sensitive Lexile oral reading tests easily track growth in beginning readers and can be used for frequent progress monitoring.
TRADEMARK USAGE
The complete name, “Lexile® Framework for Oral Reading,” must be used on the first reference. Include a “®” following the word “Lexile.” Bold and italics formatting to set apart the name and distinguish the trademark from surrounding text is preferred. Subsequent references can be abbreviated as “Lexile® Framework” or “oral reading framework” and should also include the “®” notation after “Lexile” .
The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile score”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).
LEXILE® MEASURES FOR ORAL READING
Like a Lexile measure for reading, a Lexile oral reading measure is represented by a number followed by an “L” (for example, 850L). To differentiate between the measures, use “Lexile® oral reading measure” for students or “Lexile® oral readability measures” for read aloud content.
El Sistema Lexile® para Leer
MARKETING DESCRIPTION
El Sistema Lexile® para Leer, the Spanish-language version of the widely adopted Lexile® Framework for Reading, provides its own developmental scale and measure to connect Spanish readers with resources at the right level of difficulty and in their native language. Spanish Lexile measures help educators, librarians and families select targeted materials and activities that can improve reading ability and monitor reading growth. A growing number of reading assessment programs offer Spanish Lexile measures for students and resources with Spanish Lexile measures continue to increase.
TRADEMARK USAGE
The complete name, “El Sistema Lexile® para Leer,” must be used on the first reference. Use a capital “E” for the word “El,” and include a “®” following the words “El Sistema Lexile.” Subsequent references can be abbreviated to “El Sistema Lexile,” and may also include the “®” notation.
The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile score”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).
SPANISH LEXILE® MEASURES
Like a Lexile measure in English, a “Spanish Lexile® measure” is represented by a number followed by an “L” (for example, 850L). To differentiate between the measures, use “Spanish Lexile® measure” for the Spanish scale (El Sistema Lexile®) and “Lexile® measure” for the English scale (the Lexile Framework).
LOGO
Please refer to the appropriate use of the Lexile logo.
Lexile® Trademark and Copyright Ownership
Anyone using the Lexile® name, logo or corresponding descriptions and/or proprietary framework, and products based on such framework, which include the scales and the measures, has an obligation to correctly identify MetaMetrics’ exclusive ownership of them by including the trademark and copyright attributions set out below at least once on all materials displaying and/or incorporating them. The trademark and copyright attributions must appear in a prominent manner and location so as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark, including a logo, appears in writing. The copyright attribution must be used whenever written materials belonging to MetaMetrics and/or displaying and/or incorporating MetaMetrics’ logo designs and/or proprietary framework, and products based on such framework, which include the scales and the measures, are used with permission.
Trademark and Copyright Statement
METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, EL SISTEMA LEXILE®, the LEXILE® logo, POWERV®, QUANTILE® and the QUANTILE® logo are registered trademarks of MetaMetrics, Inc. in the United States and abroad. Copyright © 2024 MetaMetrics, Inc. All rights reserved.
Marcas y derechos de autor atribución (en Español)
METAMETRICS®, el logo y la frase promocional de METAMETRICS®, LEXILE®, EL SISTEMA LEXILE®, el logo de LEXILE®, POWERV®, QUANTILE® y el logo de QUANTILE® son marcas comerciales de MetaMetrics, Inc., y están registrados en los Estados Unidos y en el exterior. Las marcas comerciales y los nombres de las demás compañías y productos aquí mencionados son propiedad de sus respectivos titulares. Copyright © 2024 MetaMetrics, Inc. Todos los derechos reservados.
Quantile® Framework for Mathematics
MARKETING DESCRIPTION
The Quantile® Framework for Mathematics is a unique measurement system that uses a common scale and metric to assess a student’s mathematical achievement level and the difficulty of specific skills and concepts. The Quantile Framework describes a student’s ability to solve mathematical problems and the demand of the skills and concepts typically taught in kindergarten mathematics through algebra II, geometry, trigonometry and pre-calculus. Quantile measures take the guesswork out of instruction by describing which mathematical skills and concepts the student has learned and is ready to learn. Quantile measures improve mathematics teaching and learning by targeting instruction and monitoring student growth toward proficiency standards and the mathematical demands of college and careers. More information is available at Quantiles.com.
TRADEMARK USAGE
The Quantile® Framework for Mathematics is the foundation of all Quantile® products and services, providing the underlying philosophical and scientific structure for everything that uses the Quantile scale and the Quantile® measure. The complete name, “Quantile® Framework for Mathematics,” must be used on the first reference. Use a “®” following the word “Quantile.” Bold and italics formatting to set apart the name and distinguish the trademark from surrounding text is preferred. Subsequent references can be abbreviated to “Quantile® Framework” and may also include the registration symbol.
The name “Quantile®” must use a capital “Q” and include a “®” on the first reference. “Quantile measure” always uses a lowercase “m.” “Quantile” must always modify another term (for example, “Quantile measure” or “Quantile score”). “Quantile” should never be used as a stand-alone term (for example, “My Quantile is…”), but rather as a proper adjective (“My Quantile measure is…”). Variations of “Quantile” should never be used (for example, “Quantiles” or “Quantiled”).
QUANTILE® MEASURE
A “Quantile® measure” is represented by a number followed by a “Q” (for example, 850Q).
WEBSITE
The Lexile® & Quantile® Hub website must be written as “Hub.Lexile.com” (with a capital H and L) unless it is part of a compound URL (for example, hub.lexile.com/quantile-growth-planner).
Complete our form to download jpg, png or vector files of the logo.
LOGO
The Quantile® logo consists of two parts: the Quantile name in its unique stylization and the Quantile artwork (the “swirl”). The logo can only appear in its original color, all black or reversed (white on a dark background). The logo must always be reproduced using the digital master artwork provided by MetaMetrics on the webpage where such artwork may be accessed. It must never be modified in any way (for example, do not squash, stretch or re-draw it or alter the colors). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background that may make it indistinct. The logo must never be used as part of a phrase or sentence.
CLEAR ZONE
The Quantile® logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter Q. To ensure the correct and consistent use of the Quantile logo, please see: Common Mistakes.
CERTIFIED QUANTILE PARTNER SEAL
The “Certified Quantile Partner” seal signifies that you are providing a valid and reliable measure of student mathematical readiness and mathematical difficulty of specific skills and concepts in your product or service. Educational companies and organizations that have contractually partnered with MetaMetrics are eligible to use the seal. Download the Certified Quantile Partner seal here.
The seal must be reproduced using the digital master artwork provided by MetaMetrics on the webpage where such artwork may be accessed. It must never be modified in any way (for example, do not squash, stretch or re-draw it or alter the colors). The seal must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The seal must never be used as part of a phrase or sentence. The seal can only appear in its original color, all black, or white on a dark background.
QUANTILE® TRADEMARK & COPYRIGHT OWNERSHIP
Anyone using the Quantile name, logo or corresponding descriptions and and proprietary framework, and products based on such framework, has an obligation to correctly identify MetaMetrics’ exclusive ownership of them by including the trademark and copyright attributions set out below at least once on all materials displaying and/or incorporating them. The trademark and copyright attributions must appear in a prominent manner and location so as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing, and the copyright attribution must be used whenever written materials belonging to MetaMetrics and/or displaying and/or incorporating MetaMetrics’ proprietary framework, and/or products based on such framework, which include the scales and the measures, are used with permission.
Quantile® Trademark and Copyright Attribution
You must include the following attribution when you display the QUANTILE® trademark, logo and/or tagline:
QUANTILE® and the QUANTILE® logo are registered trademarks of MetaMetrics, Inc. in the United States and abroad. Copyright © 2024 MetaMetrics, Inc. All rights reserved.
You must use the following attribution when you use, display and/or incorporate any MetaMetrics’ trademark, logo and/or tagline and MetaMetrics’ proprietary framework, and products based on such framework, which include the scales and the measures:
METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, the LEXILE® logo, POWERV®, QUANTILE®, and the QUANTILE® logo are registered trademarks of MetaMetrics, Inc. in the United States and abroad. Copyright © 2024 MetaMetrics, Inc. All rights reserved.
Lexile® & Quantile® Hub
MARKETING DESCRIPTION
Find new and enhanced tools at the Lexile® & Quantile® Hub, a convenient online platform that provides educators, parents and students with easy access to more than a dozen reading and math tools. The Hub provides:
- Everything in one place. Discover new and enhanced tools that support student learning and growth in reading and math.
- Better support. Enjoy quick start guides and video tutorials.
- Flexibility. Navigate to tools without signing in or unlock additional feature sets by registering.
LEXILE® & QUANTILE® HUB TRADEMARK USAGE
The complete name for MetaMetrics’ online platform, “Lexile® & Quantile® Hub”, must be used on the first reference. Use a “®” next to each of the words “Lexile” and “Quantile.” Bold and italics formatting to set apart the name and distinguish the trademark from surrounding text is preferred.
WEBSITE
The Lexile® & Quantile® Hub website must be written as “Hub.Lexile.com” (with a capital H and L) unless it is part of a compound URL (for example, hub.lexile.com/membership-options).
TOOLS
Tool names should be preceded by “Lexile” or “Quantile” followed by the registration symbol (for example, Lexile® Find a Book).
Common Mistakes
It is essential that the MetaMetrics®, Lexile® and Quantile® and all other trademarks and logos be displayed correctly and consistently. Misuses of MetaMetrics’ trademarks and logos, however small or apparently insignificant, will erode, dilute or tarnish the strength and integrity of these and impair MetaMetrics’ trademark rights. Some common mistakes relating to the use of MetaMetrics’ logos are shown below.
DISTORTION
DON’T distort the shape or form of the logo. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly.
CLEAR ZONE
DON’T forget about the logo clear zone. Always position the logo away from the edge of the page and other text and graphic elements.
COLOR
DON’T change the color of the logo to match a particular color scheme. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly—in its original color, all black or reversed (white on a dark background).
ADDED GRAPHICS
DON’T place other graphics around the logo. These could be interpreted as part of the logo and threaten its trademark status. Make sure the logo clear zone rules are followed.
ROTATION
DON’T rotate the logo. The words should always be perfectly horizontal with the reading plane. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly.
LOGO AS TEXT
DON’T use the logo in any part of a sentence as text. The logo should always be a distinct image set apart from text and never used as a bullet or in place of text.
MetaMetrics, Inc.
800 Taylor Street, Suite 102
Durham, North Carolina 27713
Phone: 919.547.3400 / 888.539.4537 Fax: 919.547.3401
Web:
MetaMetricsInc.com
Lexile.Global
Hub.Lexile.com
Revised March 2024