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ABOUT THE GUIDE

The Marketing and Branding Guidelines describe the core elements of MetaMetrics’ identity system and provide direction on how to apply them correctly. This document is intended to be a quick marketing reference that describes the proper use of MetaMetrics’ trademarks, logos, product names and product and service descriptions associated with MetaMetrics®, Lexile® Framework for Reading, Lexile® Framework for Oral Reading, Lexile® Framework for Listening, El Sistema Lexile® para Leer and Quantile® Framework for Mathematics.

MetaMetrics’ Marketing and Branding Guidelines provide important information related to corporate and product logos, trademarks and copyrights. The guidelines contained in this document apply to the production of all MetaMetrics®, Lexile® and Quantile® materials and the materials that include them.

If you are a Licensee under a written agreement with MetaMetrics, all use of MetaMetrics trademarks are subject to the terms set forth in these Branding and Marketing Guidelines.

For additional information, logo files or other inquiries, contact Elizabeth Lattanzio, vice president of marketing communications, at 919.354.3482 or elattanzio@lexile.com.

MetaMetrics®

ABOUT

MetaMetrics® is focused on improving education for students of all ages. The organization develops scientific measures of academic achievement and complementary technologies that link assessment results with instruction. For more than 35 years, MetaMetrics’ work has been increasingly recognized worldwide for its distinct value in differentiating instruction and personalizing learning. Its products and services for reading, listening, oral reading and mathematics provide valuable insights about academic ability and the potential for growth, enabling students to achieve their goals at every stage of development.

The Lexile® Framework for Reading is a unique measurement process used to evaluate reading ability and text complexity on the same developmental scale. Unlike other measurement systems, the Lexile Framework for Reading determines reading ability based on actual assessments, rather than generalized age or grade levels. Recognized as the standard for matching readers with materials and texts, tens of millions of students worldwide receive a Lexile® measure that helps them find targeted readings from more than 100 million Lexile-measured articles, books and websites. Lexile measures connect learners of all ages with resources at the right level of challenge and can be used to monitor student progress. More information is available at Lexile.com.

The Lexile®  Framework for Listening measures both the listening ability level of students and audio complexity of resources on the same Lexile scale so students can be matched to ability-appropriate audio materials. Unlike other measurement systems, the Lexile Framework determines listening ability based on assessments, rather than generalized age or grade levels. Listening assessments help test students’ ability to comprehend (main idea, inferencing, specific details), separate from reading demands. Evaluating students’ comprehension through both print and audio gives a fuller picture of a student’s literacy skills. Like students’ listening ability, audio materials are given Lexile measures and are not just generally categorized according to age or grade levels. The Lexile® Audio Analyzer evaluates acoustics and content of audio material to deliver a Lexile measure. More information is available at Lexile.com.

The Lexile® Framework for Oral Reading measures both the oral reading level of students and oral readability of resources so students’ oral reading ability can be evaluated and monitored. Lexile oral reading test results can be compared with other Lexile testing results such as students’ Lexile reading measures for more diagnostic information about students’ abilities and needed interventions. Because the Lexile® Oral Readability Analyzer provides objective measures on the complexity of oral reading materials, student test results are reliable. Highly sensitive Lexile oral reading tests easily track growth in beginning readers and can be used for frequent progress monitoring.

Like its English-language counterpart, El Sistema Lexile® para Leer provides its own developmental scale and measure to connect Spanish readers with resources in Spanish at the right level of difficulty. Spanish Lexile® measures help educators, librarians and families select targeted materials and activities that can improve reading ability and monitor reading growth. Reading assessment programs offering Spanish Lexile measures for students and resources with Spanish Lexile measures continue to increase.

The Quantile® Framework for Mathematics is a unique measurement system that uses a common scale and metric to assess a student’s mathematical achievement level and the difficulty of specific skills and concepts. The Quantile Framework describes a student’s ability to solve mathematical problems and the demand of the skills and concepts typically taught in kindergarten mathematics through calculus and advanced statistics. Quantile® measures take the guesswork out of instruction by describing which mathematical skills and concepts the student has learned and is ready to learn. Quantile measures help target teaching and can be used to monitor student growth toward proficiency standards and the mathematical demands of college and careers. More information is available at Quantiles.com.

In addition to licensing Lexile® and Quantile® measures to state departments of education, testing and instructional companies and publishers, MetaMetrics provides professional development, resource measurement and customized consulting services. More information is available at MetaMetricsInc.com.

MARKETING DESCRIPTION

MetaMetrics® is focused on improving education for students of all ages. The organization develops scientific measures of academic achievement and complementary technologies that link assessment results with instruction. For more than 35 years, MetaMetrics’ work has been increasingly recognized worldwide for its distinct value in differentiating instruction and personalizing learning. Its products and services for reading, listening, oral reading and mathematics provide valuable insights about academic ability and the potential for growth. More information is available at MetaMetricsInc.com.

PROPER USE OF METAMETRICS® TRADEMARKS

The first reference to the “MetaMetrics®” trademark in documentation or otherwise must include the trademark registration symbol “®.” Subsequent references should preferably have the registration symbol, but it may be omitted if the meaning is clear from the context.

WEBSITE

The MetaMetrics website must be written as “MetaMetricsInc.com” (with a capital M, M and I), unless it is part of a compound URL (for example, metametricsinc.com/news).

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Download the logo

LOGO

The MetaMetrics logo consists of two parts: the MetaMetrics name in its unique design and the corporate artwork. The logo must always be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The logo must always appear alone and never as part of a phrase or sentence.

The MetaMetrics logo may appear in the following color variations:

Duotone:

The two-color version of the logo ensures the best possible reproduction and should be used in all print-based applications, when possible.

The MetaMetrics logo can also appear in the following formats:

CLEAR ZONE

The MetaMetrics logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter M (from the MetaMetrics logo). To ensure the correct and consistent use of the logo, please see: Common Mistakes.

CORPORATE FONT

MetaMetrics uses Cabin as its corporate font. The Cabin font should be used in the production of all print and digital materials, including collateral, advertising and signage. The Cabin font family is an open font and is available at Google Fonts.

(Cabin)

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Please note that our company font, Cabin, is preferred. The Arial font family is a suggested alternative font.

TRADEMARK & COPYRIGHT

Anyone using the MetaMetrics® trademark, logo or corresponding descriptions has an obligation to correctly represent the corporate brand by including the appropriate trademark and copyright attributions on all materials. The trademark and copyright attributions must appear in such a manner and location as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing. The copyright attribution must be used whenever written materials belonging to MetaMetrics are used with permission.

MetaMetrics® Trademark and Copyright Attribution

METAMETRICS® and the METAMETRICS® logo and tagline are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

(Blanket) Trademark and Copyright Statement

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, the LEXILE® logo, POWERV®, QUANTILE®, and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

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Lexile® Framework | Master Framework & Domains

ABOUT

Lexile measures are the gold standard for measuring reading development and comprehension. Over 35 million students and 100 million books, articles and websites have received Lexile reading and text measures. The Lexile scale can be used to measure not only reading comprehension and pre-reading skills, but to take a more complete approach to literacy with frameworks for listening and oral reading as well. Similar to the reading framework, MetaMetrics® developed the listening and oral reading frameworks to measure both student ability and the complexity of content they encounter on the same Lexile scale.

TRADEMARK USAGE

The Lexile® Framework for Reading, the Lexile® Framework for Listening and the Lexile® Framework for Oral Reading are the foundation of all Lexile products and services, providing the underlying philosophical and scientific structure for everything that uses the Lexile scale and the Lexile measure (for reading, listening and oral reading). The complete name, “Lexile® Framework for Reading,” “Lexile® Framework for Listening” and “Lexile® Framework for Oral Reading,” must be used on the first reference, and include the trademark registration symbol “®” following the word “Lexile.” Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. Subsequent references can be abbreviated to “Lexile® Framework,” “reading framework,” “listening framework” or “oral reading framework.” If using the “Lexile® Framework” term, it should preferably have the registration symbol but it may be omitted if the meaning is clear from the context.

The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile scale”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…”). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).

LEXILE® MEASURES

A “Lexile® measure” is represented by a number followed by an “L” (for example, 850L). If a text has been assigned a Lexile® code, the two-letter acronym must precede the number and “L” (for example, AD460L).

Reading Framework: A Lexile reading measure is a measure of a student’s reading ability. A Lexile text measure is a measure of the text complexity for a book or piece of text. A Lexile text measure only offers information about text complexity, not the reading ability of a student. To determine student reading ability, a Lexile-linked assessment must be administered. Lexile text measures may not be used to determine the reading abilities of students.

Listening Framework: A Lexile listening measure is a measure of a student’s listening ability. A Lexile audio measure is a measure of the complexity of audio content, like podcasts or e-books.

Oral Reading Framework: A Lexile oral reading measure is a measure of a student’s oral reading ability. A Lexile oral readability measure is a measure of how difficult a piece of text is to read aloud.

WEBSITE

The Lexile website must be written as “Lexile.com” (with a capital L), unless it is part of a compound URL (for example, lexile.com/news).

PRODUCTS, SERVICES & COMMON TERMS

The Lexile reading range spans from 100L below to 50L above an individual’s Lexile reading measure, and is the optimal range for successful reading practice.

The Lexile scale ranges from below 0L for those learning to read and beginner materials to above 1600L for more advanced level readers and texts.

Lexile® Titles Database is comprised of over 460,000 fiction and nonfiction titles with Lexile measures.

The Lexile® PowerV® Vocabulary API & Service generates vocabulary lists within a desired Lexile range from a book or text. The Lexile PowerV Service is available as an add-on to the Lexile text measurement service, and it enhances learning by developing book-specific vocabulary lists that contain words that students should know when reading the book. The Lexile PowerV API personalizes learning by generating vocabulary lists that can be targeted to different reading levels from a book or text. The Lexile PowerV API provides vocabulary lists for over 125,000 books.

Lexile codes are a two-letter designation before a Lexile text measure that provide more information about the type of book and its age appropriateness. The Lexile codes are:

  • AD: Adult Directed
  • NC: Non-Conforming
  • HL: High-Low
  • IG: Illustrated Guide
  • GN: Graphic Novel
  • NP: Non-Prose

Lexile® WordBank is a vocabulary resource containing approximately 50,000 unique words, proper nouns, and terms and phrases. Words come from a corpus of current, best-selling textbook programs in science, math, social studies, and reading/English language arts (ELA).

Beginning Reader (BR) is a Lexile code associated with the Lexile® Framework for Reading. The BR code is given to both texts that are below 0L in complexity and to students whose reading comprehension is below 0L. A Lexile measure of BR100L indicates that the Lexile measure is 100 units below 0L (BR100L = -100L). The BR code is also used with the Lexile® Framework for Oral Reading and is given for oral readability of text that is below 0L and to students whose oral reading ability is below 0L.

Beginning Listening (BL) is a Lexile code associated with the Lexile® Framework for Listening. The BL code is given to both audio materials below 0L and to students whose listening ability is below 0L. A Lexile measure of BL100L indicates that the Lexile measure is 100 units below 0L (BR100L = -100L)

Early Reading Indicators help identify important text features in K-2 content that could present a challenge for a reader. Early Reading Indicators for texts that are 650L and below (for English text only) are:

  • Structure: Low demand texts have more repeated words and phrases. Harder texts have fewer repeating words and phrases and place a higher demand on the reader.
  • Syntactic: Low demand texts have shorter sentences and more words that overlap between sentences. Texts that put a higher demand on the reader have longer sentences and fewer words.
  • Semantic: Low demand texts have more common, familiar and concrete vocabulary. Texts that have more rare, unfamiliar and abstract words place a higher demand on the reader.
  • Decoding: Low demand texts have words with fewer syllables and simpler sounds such as “net” and “shop”. Higher demand texts have words with more syllables and more complex sounds such as “balloon” and “ceremony”.

TRADEMARK & COPYRIGHT

Anyone using the Lexile name, logo or corresponding descriptions has an obligation to correctly represent the product brand by including the appropriate trademark and copyright attributions on all materials. The trademark and copyright attributions must appear in such a manner and location as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing, and the copyright attribution must be used whenever written materials belonging to MetaMetrics are used with permission.

Lexile® Trademark and Copyright Attribution

LEXILE®, the LEXILE® logo and POWERV® are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

(Blanket) Trademark and Copyright Attribution

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, the LEXILE® logo, POWERV®, QUANTILE®, and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

Brand Identity System

In instances when both a student’s reading, listening and/or oral reading abilities are discussed, use:
“Lexile reading measure” to denote reading ability,
"Lexile listening measure" for listening ability and
"Lexile oral reading measure" for oral reading ability. 

Quick Guide

READING

LISTENING

ORAL READING

FRAMEWORK

First reference:
Lexile® Framework for Reading
Subsequent references:
Lexile Framework or reading framework
First reference:
Lexile® Framework for Listening
Subsequent references:
Lexile Framework or listening framework
First reference:
Lexile® Framework for Oral Reading
Subsequent references:
Lexile Framework or oral reading framework

STUDENT MEASURE

First reference:
Lexile® reading measure
Subsequent references:
Lexile measure
First reference:
Lexile® listening measure
Subsequent references:
Lexile measure
First reference:
Lexile® oral reading measure
Subsequent references:
Lexile measure

CONTENT MEASURE

First reference:
Lexile® text measure
Subsequent references:
Lexile measure
First reference:
Lexile® audio measure
Subsequent references:
Lexile measure
First reference:
Lexile® oral readability measure
Subsequent references:
Lexile measure

ANALYZER THAT MEASURES CONTENT

First reference:
Lexile® Text Analyzer
Subsequent references:
Lexile Analyzer or Text Analyzer
First reference:
Lexile® Audio Analyzer
Subsequent references:
Lexile Analyzer or Audio Analyzer
First reference:
Lexile® Oral Readability Analyzer
Subsequent references:
Lexile Analyzer or Oral Readability Analyzer
Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. When the first reference is made clear in the context and includes the registration symbol, the recommended subsequent references may be used.

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Download Logo or Seal

LOGO

 

 

 

 

The Lexile® logo consists of two parts: the Lexile® name in its unique design and the Lexile® artwork (the “swirl”). The logo can only appear in its original color, all black or reversed (white on a dark background). The logo must always be reproduced using the digital master artwork provided by MetaMetrics®. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background that may make it indistinct. The logo must never be used as part of a phrase or sentence.

CLEAR ZONE

The Lexile logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter L (From the Lexile Logo). To ensure the correct and consistent use of the Lexile logo, please see: Common Mistakes.

CERTIFIED LEXILE PARTNER SEAL


The “Certified Lexile Partner” seal signifies that you are providing a trusted and widely used metric in your literacy product or service. Educational companies and organizations that have contractually partnered with MetaMetrics are eligible to use the seal. Download the Certified Lexile Partner seal here.

The seal must be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The seal must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The seal must never be used as part of a phrase or sentence. The seal can only appear in its original color, all black, or white on a dark background.

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Lexile® Framework for Reading

ABOUT

The Lexile® Framework for Reading is a scientific approach to measuring reading ability and the text demand of reading materials. The Lexile Framework includes a Lexile® measure and the Lexile scale. A Lexile measure represents both the complexity of a text, such as a book or article, and an individual’s reading ability. Lexile measures are expressed as numeric measures followed by an “L” (for example, 850L), and are placed on the Lexile scale. The Lexile scale is a developmental scale for measuring reader ability and text complexity, ranging from below 0L for beginning readers and beginning reader materials to above 1600L for advanced readers and materials. Knowing the Lexile measures of both a reader and a text helps to predict how the text matches the reader’s ability – whether it may be too easy, too difficult or just right. All Lexile products and services rely on the Lexile measure and Lexile scale to match readers with materials, activities and text.

MARKETING DESCRIPTION

The Lexile® Framework for Reading evaluates reading ability and text complexity on the same developmental scale. Unlike other measurement systems, the Lexile Framework determines reading ability based on actual assessments, rather than generalized age or grade levels. Recognized as the standard for matching readers with texts, tens of millions of students worldwide receive a Lexile® measure that helps them find targeted readings from the more than 100 million Lexile-measured articles, books and websites. Lexile measures connect learners of all ages with resources at the right level of challenge and can be used to monitor their progress. More information is available at Lexile.com.

TRADEMARK USAGE

The Lexile® Framework for Reading is the foundation of all Lexile products and services, providing the underlying philosophical and scientific structure for everything that uses the Lexile scale and the Lexile measure. The complete name, “Lexile® Framework for Reading,” must be used on the first reference, and include the trademark registration symbol “®” following the word “Lexile.” Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. Subsequent references can be abbreviated “Lexile® Framework,” and should preferably have the registration symbol, but it may be omitted if the meaning is clear from the context.

The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” A “Lexile measure” should never be referred to as a “Lexile score” or another similar term. “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile scale”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…”). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).

A Lexile reading measure is a measure of a student’s reading ability. A Lexile text measure is a measure of the text complexity for a book or piece of text. A Lexile text measure only offers information about text complexity, not the reading ability of a student. To determine student reading ability, a Lexile-linked assessment must be administered. Lexile text measures may not be used to determine the reading abilities of students.

LEXILE® MEASURES FOR READING

A “Lexile® measure” is represented by a number followed by an “L” (for example, 850L). If a text has been assigned a Lexile® code, the two-letter acronym must precede the number and “L” (for example, AD460L).

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Lexile® Framework for Listening

ABOUT

The Lexile® Framework for Listening is a scientific approach to measuring both students’ listening ability and the audio complexity of listening materials on the same Lexile developmental scale. The idea behind the Lexile Framework for Listening is simple: If we know how well a student can listen and how hard an audio passage is to comprehend, we can predict how well that student will likely understand that audio passage. Lexile measures are expressed as numeric measures followed by an “L” (for example, 850L), and are placed on the Lexile scale. The Lexile scale ranges from below 0L for beginning listeners and beginning audio materials to above 1600L for advanced listeners and materials. Knowing the Lexile measures of both a listener and an audio passage helps to predict how the audio passage matches the listener’s ability. All Lexile products and services rely on the Lexile measure and Lexile scale to match listeners with audio material.

MARKETING DESCRIPTION

The Lexile® Framework for Listening measures both the listening ability level of students and audio complexity of resources on the same Lexile scale so students can be matched to ability-appropriate audio materials. Unlike other measurement systems, the Lexile Framework determines listening ability based on assessments, rather than generalized age or grade levels. Listening assessments help test students’ ability to comprehend (main idea, inferencing, specific details), separate from reading demands. Evaluating students’ comprehension through both print and audio gives a fuller picture of a student’s literacy skills. Like students’ listening ability, audio materials are given Lexile measures and are not just generally categorized according to age or grade levels. The Lexile® Audio Analyzer evaluates acoustics and content of audio material to deliver a Lexile measure. More information is available at Lexile.com.

TRADEMARK USAGE

The complete name, “Lexile® Framework for Listening” must be used on the first reference. Include a “®” following the word “Lexile.” Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. Subsequent references can be abbreviated “Lexile® Framework” or “listening framework” and should preferably have the “®” notation after “LEXILE”, but it may be omitted if the meaning is clear from the context.

The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” A “Lexile measure” should never be referred to as a “Lexile score” or other similar term. “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile scale”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).

LEXILE® MEASURES FOR LISTENING

Like a Lexile measure for reading, a Lexile listening measure is represented by a number followed by an “L” (for example, 850L). To differentiate between the measures, use “Lexile® listening measure” for students or “Lexile® audio measures” for audio content.

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Lexile® Framework for Oral Reading

ABOUT

The Lexile® Framework for Oral Reading is a scientific approach to measuring both students’ oral reading ability and oral readability of materials on the same Lexile developmental scale. Just as the Lexile® Framework for Reading offers a scientific, objective silent reading comprehension measure by placing both student ability and text on the same scale, the Lexile oral reading scale measures both student oral reading ability and the oral readability of text, giving educators easy testing, accurate reporting and a way to track growth. Lexile oral reading tests provide reliable, consistent measures because they take into account both the oral reading level of the student and the oral readability of the text. The Lexile® Oral Readability Analyzer measures the complexity of oral reading passages and returns a Lexile measure.

MARKETING DESCRIPTION

The Lexile® Framework for Oral Reading measures both the oral reading level of students and oral readability of resources so students’ oral reading ability can be evaluated and monitored. Lexile oral reading test results can be compared with other Lexile testing results such as students’ Lexile reading measures for more diagnostic information about students’ abilities and needed interventions. Because the Lexile® Oral Readability Analyzer provides objective measures on the complexity of oral reading materials, student test results are reliable. Highly sensitive Lexile oral reading tests easily track growth in beginning readers and can be used for frequent progress monitoring.

TRADEMARK USAGE

The complete name, “Lexile® Framework for Oral Reading,” must be used on the first reference. Include a “®” following the word “Lexile.” Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. Subsequent references can be abbreviated “Lexile® Framework” or “oral reading framework” and should preferably have the “®” notation after “Lexile,” but it may be omitted if the meaning is clear from the context.

The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” A “Lexile measure” should never be referred to as a “Lexile score” or other similar term. “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile scale”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).

LEXILE® MEASURES FOR ORAL READING

Like a Lexile measure for reading, a Lexile oral measure is represented by a number followed by an “L” (for example, 850L). To differentiate between the measures, use “Lexile® oral reading measure” for students or “Lexile® oral readability measures” for read aloud content.

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El Sistema Lexile® para Leer

ABOUT

El Sistema Lexile® para Leer, the Spanish-language version of the Lexile® Framework for Reading, is a scientific approach to measuring the reading ability of Spanish-speaking students and text demand when the presentation language is Spanish. El Sistema Lexile includes a Spanish Lexile® measure and the Spanish Lexile® scale. A Spanish Lexile measure represents both the complexity of a text, such as a book or article, and an individual’s reading ability. Spanish Lexile measures are expressed as numeric measures followed by an “L” (for example, 850L), and are placed on the Spanish Lexile scale. The Spanish Lexile scale is a developmental scale for measuring reading ability and text complexity, ranging from below 0L for beginning readers and beginning reader materials to above 1600L for advanced readers and materials. Knowing the Spanish Lexile measures of a reader and text helps to predict how the text matches the reader’s ability – whether it may be too easy, too difficult or just right. All Spanish Lexile products and services rely on the Spanish Lexile measure and Spanish Lexile scale to match reader with text.

MARKETING DESCRIPTION

El Sistema Lexile® para Leer, the Spanish-language version of the widely adopted Lexile® Framework for Reading, provides its own developmental scale and measure to connect Spanish readers with resources at the right level of difficulty and in their native language. Spanish Lexile measures help educators, librarians and families select targeted materials and activities that can improve reading ability and monitor reading growth. A growing number of reading assessment programs offer Spanish Lexile measures for students and resources with Spanish Lexile measures continue to increase.

TRADEMARK USAGE

The complete name, “El Sistema Lexile® para Leer,” must be used on the first reference. Use a capital “E” for the word “El,” and include a “®” following the words “El Sistema Lexile.” Subsequent references can be abbreviated “El Sistema Lexile,” and should preferably have the “®” notation, but it may be omitted if the meaning is clear from the context.

The name “Lexile®” must use a capital “L” and include a “®” on the first reference. “Lexile measure” always uses a lowercase “m.” A “Lexile measure” should never be referred to as a “Lexile score” or other similar term. “Lexile” must always modify another term (for example, “Lexile measure” or “Lexile scale”). “Lexile” should never be used as a stand-alone term (for example, “My Lexile is…”), but rather as a proper adjective (“My Lexile reading measure is…). Variations of “Lexile” should never be used (for example, “Lexiles,” “Lexiled” or “Lexiling”).

SPANISH LEXILE® MEASURES

Like a Lexile measure in English, a “Spanish Lexile® measure” is represented by a number followed by an “L” (for example, 850L). To differentiate between the measures, use “Spanish Lexile® measure” for the Spanish scale (El Sistema Lexile® ) and “Lexile® measure” for the English scale (the Lexile Framework). Do not refer to either Lexile measure as a Lexile score or other term.

LOGO

Please refer to the appropriate use of the Lexile logo.

PRODUCTS, SERVICES & COMMON TERMS

The Spanish Lexile scale is a developmental scale for measuring reading ability and text complexity, ranging from below 0L for beginning readers and beginning reader materials to above 1600L for advanced readers and materials.

Trademark and Copyright Statement

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, EL SISTEMA LEXILE®, the LEXILE® logo, POWERV®, QUANTILE® and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

Marcas y derechos de autor atribución (en Español)

METAMETRICS®, el logo y la frase promocional de METAMETRICS®, LEXILE®, EL SISTEMA LEXILE®, el logo de LEXILE®, POWERV®, QUANTILE® y el logo de QUANTILE® son marcas comerciales de MetaMetrics, Inc., y están registrados en los Estados Unidos y en el exterior. Las marcas comerciales y los nombres de las demás compañías y productos aquí mencionados son propiedad de sus respectivos titulares. Copyright © 2020 MetaMetrics, Inc. Todos los derechos reservados.

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Quantile® Framework for Mathematics

ABOUT

The Quantile® Framework for Mathematics is a scientific approach to measuring mathematics achievement and concept/application solvability. The Quantile Framework consists of a Quantile® measure and the Quantile scale. A Quantile measure represents the difficulty of a mathematical skill, concept or application (called Quantile Skills and Concepts (QSCs)) and a developing mathematician’s understanding of the skills and concepts in six math content strands: number sense, numerical operations, geometry, algebra and algebraic thinking, data analysis, statistics and probability, and measurement. Quantile measures are expressed as numeric measures followed by a “Q” (for example, 850Q), and are placed on the Quantile scale. The Quantile Framework spans the developmental continuum from kindergarten mathematics through the content typically taught in algebra II, geometry, trigonometry and pre-calculus, from below 0Q (Emerging Mathematician) to above 1600Q. Quantile measures take the guesswork out of determining which mathematical skills a developing mathematician has learned and which ones require additional instruction. All Quantile products and services rely on the Quantile measure and Quantile scale to match students with mathematics resources.

MARKETING DESCRIPTION

The Quantile® Framework for Mathematics is a unique measurement system that uses a common scale and metric to assess a student’s mathematical achievement level and the difficulty of specific skills and concepts. The Quantile Framework describes a student’s ability to solve mathematical problems and the demand of the skills and concepts typically taught in kindergarten mathematics through algebra II, geometry, trigonometry and pre-calculus. Quantile measures take the guesswork out of instruction by describing which mathematical skills and concepts the student has learned and is ready to learn. Quantile measures improve mathematics teaching and learning by targeting instruction and monitoring student growth toward proficiency standards and the mathematical demands of college and careers. More information is available at Quantiles.com.

TRADEMARK USAGE

The Quantile® Framework for Mathematics is the foundation of all Quantile® products and services, providing the underlying philosophical and scientific structure for everything that uses the Quantile scale and the Quantile® measure. The complete name, “Quantile® Framework for Mathematics,” must be used on the first reference. Use a “®” following the word “Quantile.” Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. Subsequent references can be abbreviated “Quantile® Framework” and should preferably have the registration symbol, but it may be omitted if the meaning is clear from the context.

The name “Quantile®” must use a capital “Q” and include a “®” on the first reference. “Quantile measure” always uses a lowercase “m.” A “Quantile measure” should never be referred to as a “Quantile score” or other similar term. “Quantile” must always modify another term (for example, “Quantile measure” or “Quantile scale”). “Quantile” should never be used as a stand-alone term (for example, “My Quantile is…”), but rather as a proper adjective (“My Quantile measure is…”). Variations of “Quantile” should never be used (for example, “Quantiles” or “Quantiled”).

QUANTILE® MEASURE

A “Quantile® measure” is represented by a number followed by a “Q” (for example, 850Q). Do not refer to a Quantile measure as a Quantile score or other term.

WEBSITE

The Quantile website must be written as “Quantiles.com” (with a capital Q), unless it is part of a compound URL (for example, quantiles.com/news).

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LOGO

 

 

 

The Quantile® logo consists of two parts: the Quantile name in its unique design and the Quantile artwork (the “swirl”). The logo can only appear in its original color, all black or reversed (white on a dark background). The logo must always be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The logo must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any back­ground that may make it indistinct. The logo must never be used as part of a phrase or sentence.

CLEAR ZONE

The Quantile logo must be positioned in its own clear zone, apart from other images and/or text. The clear zone helps to protect the trademark status of the logo and ensures its consistent display. The minimum clear zone can be achieved using the letter Q. To ensure the correct and consistent use of the Quantile logo, please see: Common Mistakes.

CERTIFIED QUANTILE PARTNER SEAL


The “Certified Quantile Partner” seal signifies that you are providing a valid and reliable measure of student mathematical readiness and mathematical difficulty of specific skills and concepts in your product or service. Educational companies and organizations that have contractually partnered with MetaMetrics are eligible to use the seal. Download the Certified Quantile Partner seal here.

The seal must be reproduced using the digital master artwork provided by MetaMetrics. It must never be modified in any way (for example, do not squash, stretch or re-draw it). The seal must always appear on an uncluttered background of an appropriate color to ensure clarity. It must not be used on any background which may make it indistinct. The seal must never be used as part of a phrase or sentence. The seal can only appear in its original color, all black, or white on a dark background.

PRODUCTS, SERVICES & COMMON TERMS

The Quantile scale measures range from below 0Q to above 1600Q. These measures represent the Quantile Framework’s developmental continuum from kindergarten mathematics through algebra II, geometry, trigonometry and pre-calculus.

Quantile Skill and Concept (QSC) is the description of a math skill and its Quantile measure. The Quantile Framework has defined over 550 mathematics skills and/or concepts. Each of these concepts has a measure, and each measure shows how difficult one skill is in relation to the others.

Quantile Knowledge Clusters show the connections between mathematical skills and give their relative difficulty to one another using the Quantile scale.

TRADEMARK & COPYRIGHT

Anyone using the Quantile name, logo or corresponding descriptions has an obligation to correctly represent the product brand by including the appropriate trademark and copyright attributions on all materials. The trademark and copyright attributions must appear in such a manner and location as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing, and the copyright attribution must be used whenever written materials belonging to MetaMetrics are used with permission.

Quantile® Trademark and Copyright attribution

QUANTILE® and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

(Blanket) Trademark and Copyright attribution

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, the LEXILE® logo, POWERV®, QUANTILE®, and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

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Lexile® & Quantile® Hub

ABOUT

The Lexile® & Quantile® Hub is a convenient online platform that provides educators, parents and students with easy access to more than a dozen new and enhanced reading and math tools. Access the Hub at Hub.Lexile.com.

MARKETING DESCRIPTION

Find new and enhanced tools at the Lexile® & Quantile® Hub, a convenient online platform that provides educators, parents and students with easy access to more than a dozen reading and math tools. The Hub provides:

  • Everything in one place. Discover new and enhanced tools that support student learning and growth in reading and math.
  • Better support. Enjoy quick start guides and video tutorials.
  • Flexibility. Navigate to tools without signing in or unlock additional feature sets by registering.

TRADEMARK USAGE

The Lexile® & Quantile® Hub is the online platform that provides educators, parents and students with easy access to more than a dozen new and enhanced reading and math tools. The complete name, “Lexile® & Quantile® Hub” must be used on the first reference. Use a “®” on the words “Lexile” and “Quantile.” Please note the preferred use of bold and italics formatting to set apart the name and distinguish the trademark from surrounding text. Subsequent references can be abbreviated “Hub” if the meaning is clear from the context.

WEBSITE

The Lexile® & Quantile® Hub website must be written as “Hub.Lexile.com” (with a capital H and L), unless it is part of a compound URL (for example, hub.lexile.com/membership-options).

TOOLS

Tool names should preferably have “Lexile” or “Quantile” followed by the registration symbol but may be omitted if the meaning is clear from the context.

Lexile® Find a Book searches for books by grade, interest and Lexile measure. View a book’s most challenging words and create a personal booklist that can be shared with others.

Lexile® Text Analyzer measures submitted text to provide a Lexile range and text characteristics along with challenging words and their definitions.

Lexile® Career Database identifies the reading demands needed for a desired career and uses it to inform goal setting. The Lexile measure is the only metric available to compare and describe the reading demands of a career.

Lexile® Growth Planner forecasts a student’s reading growth and determines if that student is on track to graduate college- and career-ready. National and regional career data is available as well.

Lexile® WordLists provides downloadable lists of important words by grade and domain, including math, science, social studies and general, that students are likely to encounter in textbooks and other learning materials.

Lexile® Measures Manager determines a student’s optimal reading measure when multiple assessments that produce Lexile measures have produced significant and unexpected differences.

Lexile® Grade Level Charts lets users view and print student Lexile measures by grade level. Data can be filtered by grade(s), time of year, and student population percentiles.

Quantile® Math Skills Database provides individual skills and concepts and the Quantile measures of each state standard. Users can get a detailed view of Knowledge Clusters and the interconnectedness of skills and concepts, state standards and Quantile measures.

Quantile® Math@Home supports classroom instruction at home by helping users access free math resources that are tailored to a student’s individual state, grade, mathematical topic and Quantile measure. Resources include activities, online games, tutorial videos and worksheets.

Quantile® Growth Planner forecasts a student’s growth in mathematics and determine if that student is on track to graduate college- and career-ready. National and regional career data is available as well.

Quantile® Teacher Assistant supports differentiated instruction based on an individual’s or classroom’s Quantile measure. This tool organizes each state’s standards into Knowledge Clusters and aligns them to the Quantile Framework.

Quantile® Career Database identifies the math demands needed for a desired career and uses it to inform goal setting. The Quantile measure is the only metric available to compare and describe the mathematical demands of a career.

Quantile® Find Your Lesson aligns the Quantile Framework to a textbook or other math curriculum to ensure student readiness for instruction. Users can see each lesson’s associated Quantile measure and explore further to identify prerequisite, supporting and impending math skills.

Quantile® Measures Manager determines a student’s optimal mathematical measure when multiple assessments that produce Quantile measures have produced significant and unexpected differences.

Quantile® Summer Math Challenge is a free, six-week program with math activities for 1st-8th graders designed to help keep math skills sharp year-round.

Quantile® Grade Level Charts lets users view and print student Quantile measures by grade level. Data can be filtered by grade(s), time of year, and student population percentiles.

TRADEMARK & COPYRIGHT

Anyone using the Lexile and Quantile names, logos or corresponding descriptions has an obligation to correctly represent the brand by including the appropriate trademark and copyright attributions on all materials. The trademark and copyright attributions must appear in such a manner and location as to give reasonable notice of MetaMetrics’ proprietary rights. The trademark attribution must be used anytime a MetaMetrics trademark appears in writing, and the copyright attribution must be used whenever written materials belonging to MetaMetrics are used with permission.

(Blanket) Trademark and Copyright attribution

METAMETRICS®, the METAMETRICS® logo and tagline, LEXILE®, the LEXILE® logo, POWERV®, QUANTILE® and the QUANTILE® logo are trademarks of MetaMetrics, Inc., and are registered in the United States and abroad. The trademarks and names of other companies and products mentioned herein are the property of their respective owners. Copyright © 2020 MetaMetrics, Inc. All rights reserved.

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Common Mistakes

It is essential that the MetaMetrics®, Lexile and Quantile trademarks and logos be used in a considered and consistent manner. Mistakes, however small or apparently insignificant, will collectively erode the overall cohesion of the MetaMetrics brand and impair the trademark rights of MetaMetrics. Some common mistakes relating to the use of the logos are shown below.

DISTORTION


DON’T distort the shape or form of the logo. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly.

CLEAR ZONE


DON’T forget about the logo clear zone. Always position the logo away from the edge of the page and other text and graphic elements.

COLOR


DON’T change the color of the logo to match a particular color scheme. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly—in its original color, all black or reversed (white on a dark background).

ADDED GRAPHICS


DON’T place other graphics around the logo. These could be interpreted as part of the logo and threaten its trademark status. Make sure the logo clear zone rules are followed.

ROTATION


DON’T rotate the logo. The words should always be perfectly horizontal with the reading plane. Always use digital master artwork provided by MetaMetrics to ensure the logo is represented correctly.

LOGO AS TEXT


DON’T use the logo in any part of a sentence as text. The logo should always be a distinct image set apart from text and never used as a bullet or in place of text.

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MetaMetrics, Inc.
1000 Park Forty Plaza Drive, Suite 120
Durham, North Carolina 27713

Phone: 919.547.3400 / 888.539.4537  Fax: 919.547.3401

Web:
MetaMetricsInc.com
Lexile.com
Quantiles.com
Lexile.Global
Hub.Lexile.com

Revised June 2020

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