Communicate With Your Customers - MetaMetrics Inc.
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Communicate the value of Lexile reading measures to your customers with these communication resources:

» For logo files and additional information, visit the Partner & Media Kit.

» To submit your marketing collateral for review of proper implementation of our Branding Guidelines, email branding@lexile.com.

Key Messages

Communicate to your customers with these 10 key messages that help explain the advantages of the Lexile reading measures that you are now offering.

Click here to access key messages.
  • Lexile reading measures are valid and the universal standard for reading measurement. Hundreds of independent studies over the past 35 years have confirmed the Lexile Framework as a trusted, scientific means of measuring students’ reading comprehension for English and Spanish text.
  • The Lexile Framework is instrument independent, not proprietary to one assessment or publisher. That makes it an objective standard for measuring reading ability.
  • Lexile reading measures help students to grow in their reading ability by matching them with reading materials at their unique ability level.
  • Lexile reading measures are used by students of all ages, backgrounds and abilities – from preliteracy to advanced.
  • More precise than age or grade level, Lexile reading measures describe a student’s reading comprehension ability.
  • Lexile reading measures provide a powerful tool for measuring and tracking growth in students’ reading ability.
  • Lexile reading measures offer teachers, parents and students a way to communicate about where the student is on the developmental path of learning to read and preparing for college and careers.
  • Over 35 million students from across the globe receive Lexile reading measures based on their reading comprehension assessment results.
  • More than 100 million books, articles and websites have Lexile text measures.
  • Free tools and resources are available to differentiate instruction and to personalize reading for students, parents and educators using Lexile measures at Hub.Lexile.com.

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Fact Sheets & Resources

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Templates for Communicating Your Lexile Offerings

Promote your Lexile advantage through these channels.

✔ Add information about Lexile reading measures on your website.

Click here to access templates for website content.

Templates for Website Pop-up or Informational Web Page

ABOUT LEXILE MEASURES TEMPLATE  (53 words)

What Is a Lexile Reading Measure?
Students will receive a Lexile reading measure from [COMPANY NAME]’s [ASSESSMENT NAME]. The Lexile scale measures both reading comprehension ability for students and text difficulty for books. When a student’s Lexile reading measure matches the Lexile measure of a text, reading growth without frustration is maximized.

ABOUT LEXILE MEASURES TEMPLATE (94 words)

What Is a Lexile Reading Measure?
Students will receive a Lexile reading measure from [COMPANY NAME]’s [ASSESSMENT NAME]. The Lexile scale measures both reading comprehension ability for students and text difficulty for books. When a student’s Lexile reading measure matches the Lexile measure of a text, reading growth without frustration is maximized. Over 35 million students across the globe receive Lexile measures based on their reading comprehension assessment results. More than 100 million books, articles and websites have Lexile text measures.
Click [here] to view a score report sample containing Lexile reading measure information.

ABOUT LEXILE MEASURES TEMPLATE (124 words)

What Is a Lexile Reading Measure?
Students will receive a Lexile reading measure from [COMPANY NAME]’s [ASSESSMENT NAME]. The Lexile scale measures both reading comprehension ability for students and text difficulty for books. When a student’s Lexile reading measure matches the Lexile measure of a text, reading growth without frustration is maximized. Over 35 million students across the globe receive Lexile measures based on their reading comprehension assessment results. More than 100 million books, articles and websites have Lexile text measures.

Free Resources
Educators, parents and students can access free, web-based tools to help find appropriately challenging learning materials, including the popular Lexile® Find a Book search tool at hub.lexile.com/fab. To find out more about Lexile measures, visit Lexile.com.

ABOUT LEXILE MEASURES TEMPLATE (320 words)

What Is a Lexile Reading Measure?
Students will receive a Lexile reading measure from [COMPANY NAME]’s [ASSESSMENT NAME]. The Lexile scale measures both reading comprehension ability for students and text difficulty for books. The idea behind the Lexile® Framework for Reading is simple: If we know how well a student can read and how hard a specific book is to comprehend, we can predict how well that student will likely understand that book.

For example, if a student receives an 880L on a reading test, their Lexile reading measure is 880L. Click [here] to view a score report sample of what that might look like from our assessment reporting. A book or text passage gets a Lexile text measure when it’s analyzed by MetaMetrics®. For example, the first Harry Potter book measures 880L, so its Lexile text measure is 880L.

When the Shoe Fits
You know your shoe size. But imagine how frustrating it would be to try to buy shoes if you couldn’t find out what size they were. The same goes for reading scores. A student scored “286” in reading, for example – what would that mean? How would that student find materials to match a “286”?

That’s what makes the Lexile Framework for Reading different from other reading scales. It comes to life when you match a student’s Lexile reading measure with a Lexile text measure. The Lexile scale is like a thermometer from below 0L for beginner readers to above 2000L. The Lexile reading measure is shown as a number with an “L” after it – 880L indicates an 880 Lexile measure. Matching a Lexile text measure to a student’s Lexile reading measure creates a “targeted” reading experience where the student faces some challenge with the text, but not enough to get frustrated. This is the best way to grow as a reader – with text that’s not too hard but not too easy.


✔ Announce to the media that you offer Lexile reading measures using this press release template.

Click here to access a template for your press releases.

Template for Press Release

[CONTACT NAME]
[PHONE]
[EMAIL]

[COMPANY NAME]’s Assessments Now Report Lexile Reading Measures for Students
New feature supports individualized learning using recognized metrics to measure reading abilities

[INSERT LOCATION] [INSERT DATELINE]-[INSERT COMPANY NAME] announced today that it has joined with MetaMetrics®, developer of the widely adopted Lexile® Framework for Reading, to make student assessment results even more useful. [COMPANY] will now start using Lexile® reading measures to help monitor student growth in reading. [COMPANY’s] students will be among 35 million students worldwide receiving Lexile measures to help them choose targeted readings from more than 100 million articles, books and websites that have been measured. Through this partnership, students in [description of students’ location] will receive a Lexile reading measure from the [INSERT COMPANY’S ASSESSMENT].

[MORE DETAILED INFORMATION ON WHY YOUR COMPANY IMPLEMENTED THE FRAMEWORK AND DETAILS OF YOUR GOALS, IF APPLICABLE]

[INSERT QUOTE FROM COMPANY]

Lexile measures help educators seamlessly track their students’ reading growth through their pre-K–12 progression to college and career readiness.

[INSERT QUOTE FROM METAMETRICS]

The Lexile Framework places both the student and the text on the same scale to help match students with reading resources at each student’s ability level. By having Lexile measures on their score reports, students can find appropriately challenging learning materials using free, web-based tools such as the popular Lexile® Find a Book search tool at hub.lexile.com/fab.

[INSERT INFORMATION ABOUT YOUR COMPANY]

About MetaMetrics
MetaMetrics is an award-winning education technology organization that offers the only scientifically valid, universal scales for measuring reading and listening (Lexile) and math (Quantile) with plans to develop measures for oral reading fluency and writing. The Lexile and Quantile Frameworks measure student ability and the complexity of the content they encounter. Lexile and Quantile measures and related technologies link assessment to instruction and provide next steps for students of all ages and abilities. The measures also provide valuable insights about students’ potential for growth. MetaMetrics’ measures, products and services are licensed to dozens of education product companies to help achieve that growth. For 35 years, MetaMetrics’ work has been increasingly recognized for its research-based approach to improving learning. For more information, visit MetaMetricsInc.com.


✔ Add information about Lexile measures on your score report.

Click here to access templates of different lengths to use in your score reports.

Text for Score Reports

COMPREHENSIVE OPTION (<100 words)

The Lexile® Framework for Reading measures reading ability and text complexity on the same developmental scale. The student’s Lexile reading measure is expressed as a number followed by an “L.”

To accelerate reading growth, help students select books and reading material within their Lexile range (100L below to 50L above the student’s reported measure). [INSERT DESCRIPTION OF HOW FIND LEXILE LEVELED BOOKS IN PRODUCT OR USE “Find free resources to differentiate instruction and personalize reading for students, parents and educators using Lexile reading measures, including the popular Lexile® Find a Book search tool, at hub.lexile.com/fab.] Track growth to reach reading goals.

ACCESSING RESOURCES OPTION (<50 words)

The student’s reading ability is expressed as a Lexile reading measure (a number followed by an “L”). To accelerate reading growth, select books and create reading lists that match the student’s reading level and interests [INSERT DESCRIPTION OF HOW FIND LEXILE LEVELED BOOKS IN PRODUCT OR USE “using Lexile® Find a Book at hub.lexile.com/fab”]. Track growth to reach reading goals.

LEARN MORE OPTION (<30 words)

The Lexile® Framework for Reading measures students’ reading ability and text complexity on the same scale. [INSERT DESCRIPTION OF HOW FIND LEXILE LEVELED BOOKS IN PRODUCT OR USE “To learn more and access free resources to accelerate students’ reading growth, visit Hub.Lexile.com.”]


✔ Use social media to promote how Lexile reading measures are used in your product.

Click here for some ideas for your social media messaging.

For Your Launch

EXAMPLE 1 OF SOCIAL MEDIA MESSAGING

Students in [description of students’ location] will now receive Lexile reading measures from the [INSERT COMPANY’S ASSESSMENT]. Read our announcement about our new partnership with @MetaMetrics_Inc. [INSERT LINK]

EXAMPLE 2 OF SOCIAL MEDIA MESSAGING

We’re now offering Lexile reading measures from our [INSERT COMPANY’S ASSESSMENT] to offer students and educators more actionable information than ever. Read more about this new partnership with @MetaMetrics_Inc [INSERT LINK]

EXAMPLE 3 OF SOCIAL MEDIA MESSAGING

We’re announcing our partnership with @MetaMetrics_Inc and offering Lexile reading measures on our students’ score reports. Read more [INSERT LINK]

For Post Launch

EXAMPLE 4 OF SOCIAL MEDIA MESSAGING

Use Lexile reading measures from [INSERT COMPANY’S ASSESSMENT] to find books that are just right for your students! Select books that match students’ reading levels and interests [INSERT DESCRIPTION OF HOW MATCH STUDENTS IN PRODUCT OR USE “using Lexile® Find a Book at hub.lexile.com/fab.”

Track growth to reach reading goals. Enter students’ Lexile reading measures from [INSERT COMPANY’S ASSESSMENT] on the Lexile® Growth Planner at hub.lexile.com/lexile-growth-planner. Measure and track growth as you go higher and higher on the scale!


✔ Communicate to your customers through email campaigns.

Click here for a template that you can use for an email campaign to your customers.

 

[COMPANY NAME] is excited to announce that it now provides Lexile reading measures as part of students’ score reports who take the [INSERT COMPANY’S ASSESSMENT].

[INSERT QUOTE FROM COMPANY]

Lexile reading measures are the world’s most used reading metric. Over 35 million students from all 50 states and across the globe receive Lexile measures based on reading comprehension tests. They can then be connected to books in their Lexile range for just right reading matches. More than 100 million books, articles and websites have Lexile text measures.
Lexile reading measures provide a powerful tool for measuring and tracking growth for students of all kinds, ages and backgrounds. Select books that match students’ reading levels and interests [INSERT DESCRIPTION OF HOW FIND LEXILE LEVELED TEXT OR USE “using Lexile® Find a Book at hub.lexile.com/fab.”]

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